GEMGEM.SG

Traditional video production is time-consuming and costly. For example, it takes weeks to create a storyboard from script conception before filming, and repeated revisions significantly increase the budget [3]. This has made it difficult for small businesses or marketing teams to quickly produce video content. In addition, insufficient visualization before production can lead to poor quality or communication errors.

GEMGEM.SG analyzes scripts with generative AI to automatically generate keyframe images of major scenes and creates video drafts that reflect brand information and the latest trends. It achieves 5x faster video production and 40-70% cost reduction compared to existing manual work, and reduces rework by 70% by automatically maintaining a consistent mood and color scheme. Its strengths lie in technologies such as Dynamic Brand Intelligence, which reflects real-time industry trends, and CSS-based hybrid rendering, which enables the creation of high-quality videos in a short amount of time.

As a B2B solution, its main customers are marketing departments, advertising agencies, and film/video production companies. The actual payers are corporate marketing managers or content managers, and departments that need to produce quick campaign videos. It is a service for businesses (content creators) rather than individual consumers.

It can be expanded to the global marketing and content industry as a whole. It is not tied to a specific country and is provided in a multilingual and cloud-based SaaS form, making it easy for overseas companies to adopt. In the future, it can be used not only for film pre-visualization but also for other content production fields such as advertising, social media content, and game cinematics. However, market verification is needed to determine whether the actual video quality fully meets creative requirements.

At CES, it was noted as a technology that would "redefine enterprise storytelling." It received positive reviews for significantly shortening content production time and attracted attention with its high-quality demos. However, there is also industry skepticism about how proactive AI will be in fields where creativity is important, such as film. While innovative based on the CES showcase, market validation is needed as actual adoption cases in the video industry are still in the early stages.