AiVATAR

Background Problem: The demand for multilingual video content is exploding in the global era. Companies need to create videos in multiple languages for marketing and education, and individual creators want to provide content to viewers worldwide. However, traditional video production is time-consuming and costly, and it is cumbersome to shoot each language separately or add subtitles. In addition, it was difficult to secure video quality without hiring professional voice actors and actors.

Limitations of Existing Methods: There were methods of directly filming multilingual videos with people or using existing AI video synthesis services, but the former had limitations such as location/time constraints and budget burdens, and the latter had limitations such as limited avatars (only fixed faces can be selected) or lack of naturalness.

For example, if you want to shoot the same promotional video in different languages for each overseas branch, you had to use actors from each country, and AI synthesis had limitations in implementing unique brand characters. There was a thirst for an easy way to localize and personalize content.

AI Announcer Created with One Photo: AiVATAR allows users to create an AI avatar that looks exactly like them by simply uploading one photo and a 10-second voice recording. In other words, you can create your own doppelganger character right away, and by simply entering text, you can create a video of this avatar speaking in over 140 languages. Existing services required selecting fixed actor faces or spending a lot of money and time to create custom avatars, but AiVATAR's differentiation point is that it implements this in an overwhelmingly simple and fast manner. (According to the developer, content production costs and time can be reduced by more than 90%.)

Multilingual and Localization Support: Supports over 140 languages and local accent voices for each language, enabling true global video delivery. For example, once you have written the video content, you can produce multilingual versions in English, Spanish, Chinese, etc. with just a button click. In addition, various virtual races and appearances of global avatars are also provided, allowing you to create content that increases local empathy by selecting faces that match the culture.

No Need for Filming Equipment or Studio: By using this SaaS platform, you can obtain professional video-like results without cameras, lighting, or a studio. High-quality videos of AI avatars speaking and moving are automatically generated simply by entering a script as text, completely freeing you from location or equipment restrictions. This greatly lowers the barrier to entry for video production, allowing small businesses and individual creators to easily mass-produce content.

In summary, the core value is to "enable anyone to create multilingual videos like a pro."

Purchase Decision Makers: Marketing teams of companies that frequently produce content, the e-learning industry, creators such as YouTubers, and public institution public relations departments are the main customer base. For example, startups that promote global products or educational companies that create multilingual educational content are expected to actively adopt it. In addition, small and medium-sized enterprises with limited budgets are also potential customers because they can use this service to create promotional videos in multiple languages at a low cost.

B2C/B2B/B2G Classification: It is closer to a B2B SaaS model. Individual creators can also be customers, but the main source of revenue will be corporate/institutional subscriptions. In particular, a B2B2C model that integrates with other platforms in the form of a corporate monthly subscription service or API is also possible (e.g., embedding functions in an educational platform).

Environmental/Regulatory Restrictions: The AI ​​synthetic video field may have issues such as copyright and deepfake misuse. Fortunately, AiVATAR is a tool used for companies/creators to create their own content, so it has a structure that generates avatars with explicit consent. From a regulatory perspective, there appears to be no major problem if regulations in some countries, such as the deepfake labeling obligation, are followed.

Market Scalability: The video content market is exploding worldwide, and the demand for "content localization" is particularly high. AiVATAR can appeal to companies in multilingual regions such as North America, Europe, and the Middle East as well as the Korean market, so the potential market is vast. Similar services are already gaining popularity overseas, so competition is fierce, but it can target niche markets with its strengths in Asian languages ​​such as Korean and its customized avatar creation function. As a cloud-based service, it is important to expand the technical infrastructure to respond to the increase in the number of simultaneous users, and through this, it seems that a startup can sufficiently scale up globally.

CES Award Context: It was recognized as an innovative service in the creative industry through winning the CES 2026 Innovation Award in the Content & Entertainment category. The judges seem to have highly valued the "breaking down the time and space barriers of video production" and the "personalized multilingual content democratization". This is evaluated as a technology that supports the creator economy and has attracted the attention of the industry.

Technical Completeness: AiVATAR is known to be already operating as a commercial service, so its technical implementation is considered verified. As a real-world example, Jeju Special Self-Governing Province is operating an AI announcer as a public relations ambassador using AiVATAR, securing references in various public and private fields and proving its completeness and effectiveness.

Market Expectations: Market reaction is generally positive. Companies are attracted to the reduction in video costs and ease of content conversion, and inquiries about adoption are increasing. However, there is also an atmosphere of watching to see how it will establish itself with differentiation compared to global competitors (such as Synthesia). As a startup, its marketing power is limited, so analysis suggests that how quickly it can preempt the market is the key to success.

Overrated/Underrated Factors: Some experts point out that AI avatar services are rampant amid the recent generative AI craze, and that if there is no superiority in content quality and ease of use, the bubble may burst. On the other hand, there is also the opinion that AiVATAR is the first case in Korea and has high potential for linkage with government support projects, so it is still undervalued.

In summary, it can be summarized as "the idea and implementation are excellent, but continuous innovation is needed in the midst of competition."