더 가이드: 여성을 위한 AI 예측 안전 생태계

Women are exposed to anxiety and threats in their daily lives, but existing safety measures are fragmented, such as self-defense products or reporting apps. In urgent situations such as sexual assault while traveling, it is difficult to respond immediately, and after an incident, victims have difficulty seeking appropriate help due to trauma. Existing methods have limitations in that they do not provide prior warning of risks or connect to post-incident psychological support.

The Guide provides real-time risk levels based on time and location using an AI risk prediction engine, and sends an SOS by discreetly pressing the button on a motion sensor-equipped smart tracker. In addition, a generative AI counselor helps victims with psychological support and organizes reporting details after an incident. Like this, from pre-emptive prevention to post-careclosed-loopis the biggest differentiation from similar safety apps. It is not a simple self-defense product, but a full-cycle solution of prediction → response → healing, solving with one platform instead of using multiple tools alternately.

Individual Consumers (B2C)Women are the primary target. The app appears to be free by default, but there are areas where individuals will pay, such as hardware tracker sales or premium services. There is also the possibility of utilizing a public safety net (B2G) through partnerships with university campuses, local governments, and the police. However, this product primarily focuses on the individual user market.

With just a smartphone and a portable tracker, services can be provided globally without national or environmental restrictions. Although it is actually a Korean startup, it has confirmed overseas demand through Kickstarter fundraising and is promoting global expansion by signing MOUs with various institutions in the United States, Europe, and other countries. However, securing local security data or linking to cyber reporting systems may require country-specific adjustments. The basic functions are universal, so there is room for development into a platform that can be applied to other vulnerable groups (e.g., the elderly, child protection).

It has been recognized for both technological excellence and social value by winning the CES Innovation Award. In terms of technological completeness, the tracker product has already proven market interest by achieving 1000% crowdfunding. Industry evaluations are largely positive, saying that it is "not just a self-defense device for women, but a comprehensive safety ecosystem." However, accurate risk prediction and user expansion through continuous data learning are cited as challenges. Overall, there is overwhelming praise for showing innovation in the field of women's safety, which is easily underestimated. Some are cautious, saying that more verification is needed regarding the actual crime prevention effect.