Anker Prime Charger (160W, 3포트, 스마트 디스플레이)

Users who use multiple high-performance devices such as laptops, tablets, and smartphones at the same time have been inconvenienced by having to carry separate chargers for each device or by the output limitations of multi-port chargers. Existing multi-port chargers have the problem of slowing down the charging speed of other devices when charging a laptop due to insufficient total output, or they are bulky and inconvenient to carry.

In addition, it was difficult for users to know whether the device was being properly fast-charged because it was difficult to visually check the actual power supply status during charging.

In short, existing charging solutions did not fully satisfy the need to “charge multiple devices quickly and safely at once,” and users faced a trade-off between portability and output.

The biggest differentiator of the Anker Prime Charger 160W is the combination of overwhelming power density and intelligent control functions. With a total output of 160W, it is the highest level compared to competing chargers in the same class, and each of the three USB-C ports supports up to 140W, so you can charge three laptops at the same time[6].

In particular, there is a 1.3-inch smart display on the front that displays the output status of each port in real time, and charging mode control and monitoring are possible with a smartphone app via Bluetooth connection[7]. The size is also compact, only 3/4 the size of a credit card, making it highly portable, and it ensures safe and optimized charging with the latest technologies such as upgraded dynamic power distribution, self-developed protocol (Anker Protocol), and ActiveShield™ 4.0[8].

In summary, “a smaller, smarter, yet more powerful charger” is the identity of this product, and it is superior to similar products on the market in terms of output, size, and smart functions.

The entities that will pay for this product are individual consumers who carry and use multiple devices. For example, professionals, gamers, and content creators who travel frequently are likely to purchase it to quickly charge their laptops and mobile devices at the same time.

It is a product for the individual consumer (B2C) market rather than for companies or the public, and the main target is early adopters or technology enthusiasts who want to solve all their devices with one charger. Although the price range is higher than that of general chargers, if it is reasonable compared to the performance, there is likely to be demand from a wide range of individual customers from college students to office workers.

This fast charger can be sold anywhere in the world without separate regulatory restrictions (only the plug specifications vary by country), and can be used in most devices because it follows the USB Power Delivery standard. Therefore, market scalability is global.

Furthermore, the GaN-based high-output technology and smart display interface applied to this product can be extended to other industries or product groups. For example, a similar high-output + smart monitoring concept can be applied to electric bicycle chargers, multi-device wireless charging stations, etc.

Currently, it aims to be a “universal charging” solution for all portable devices, so it is not tied to a specific environment and can be used anywhere there is a USB-C based device.

It was recognized for its innovation as a “small but smart ultra-fast charger” by winning the CES Innovation Award. Market experts positively evaluated the implementation of a small form factor despite the high output, and the introduction of a display that shows the charging status at a glance as a fresh attempt[6][9].

In particular, it is praised as a market-friendly innovation in that it is a solution that can provide practical convenience to modern people with multiple devices. However, some argue that “do we really need a display on a charger?”, suggesting that it may be perceived as a somewhat excessive function for general consumers.

Nevertheless, the prevailing view is that “it is very positive based on the CES showcase, and the market response will be good due to the high level of product completion.” In other words, since the technology implementation is already complete, there are few factors of overestimation, and high demand is expected upon release.