SomaNest 매트리스

Sleep quality is directly related to health, but existing bed mattresses are static products that are difficult for users to actively adjust. People havepreferred mattress firmness (hard/soft)and optimal sleep temperature, lighting brightness, etc. that differ from person to person, but traditional mattresses or bedroom environments do not reflect these individual differences in real time.

For example, it is known that temperature control that warms you when you fall asleep and cools you during deep sleep, or a lighting alarm that gradually brightens when you wake up, is useful, but it is cumbersome to do this manually and difficult to get it exactly right. Also, even if the desired bed firmness varies depending on the day's condition, general mattresses cannot change the firmness, and a new mattress had to be purchased each time the user's body shape changed.

The limitations of the existing method can be summarized as ① uniform characteristics of the bed (lack of personalization), ② inability to respond to environmental changes during sleep, and ③ lack of utilization of sleep data. As a result, many people do not get a good night's sleep, toss and turn, or do not feel refreshed when they wake up.

The SomaNest mattress isall major elements of sleep (lighting, temperature, posture, mattress firmness)withAI algorithm (Sync AI)to create a personalized sleep environment. In the pre-sleep stage, the smart lighting connected to the mattress emits a subtle light with a wavelength that helps melatonin secretion, allowing the user to fall asleep naturally, and the mattress itself is preheated to a comfortable temperature to make it easier to fall asleep.

During the sleep stage, AI analyzes the user's body pressure distribution and movement through a network of pressure sensors, and adjusts the firmness and temperature zones of the MP string system inside the mattress in real time. For example, if the waist sinks deeply while sleeping, the firmness is increased to support that area a little, and if the body temperature rises and you sweat, the mattress temperature is lowered. In addition, a motor-embedded recliner adjusts the angle minutely to prevent snoring, etc., and also performs sleep posture care.

In the wake-up stage, it detects the sleep cycle and wakes you up with soft light and vibration in the light sleep stage, so you wake up more refreshed than waking up suddenly to the sound of an alarm clock. This automatic optimization for each sleep cycle is a differentiating point that no other existing bed has.

In addition, ANSSil's proprietary 3D polyester string mattress structure allows for electrical firmness adjustment, unlike traditional springs/foam, so it is set to the firmness that suits the user's body shape and preferences every day. The 10-step firmness adjustable IoT mattress is ANSSil's patent area, providing a customized feel as if you are sleeping on a different bed every day.

In summary, SomaNest is"the bed changes on its own to suit the situation while you sleep"This is a true smartification of the sleep field that sets it apart from existing products.

Key Adopters:Individual consumers (B2C) who want to invest in sleep qualityis the primary target. In particular, premium furniture consumers with chronic sleep problems or who prefer advanced function beds will be the main buyers.

In addition, accommodation facilities such as hotels and resorts may introduce it as a differentiated service (concept of providing optimal sleep to guests).Medical institutions (sleep clinics)can also use it for patient analysis, or healthcare centers can use it for customer experience.

Basically, the price is expected to be high, so the luxury B2C market will be the mainstream in the early stages, but if the production cost decreases in the future, it may go down to the general household market. ANSSil has been recognized for its technology by winning the CES Innovation Award for 4 consecutive years in Korea, and already has a certain customer base, so it is developing its business mainly through B2C direct sales.

Therefore, it is B2C-oriented (online/furniture store sales), and secondarily there is B2B (hotels, etc.) demand.

B2C/B2B classification: B2C (premium bed for personal use), some B2B (hotels, clinics)

Environmental/regulatory restrictions: There are no special regulations, but electrical product safety certification is required because there are electric and heating parts. It is not a medical device, so medical regulations do not apply, and rather, obtaining certification such as the FDA sleep aid device can help improve reliability.

Industry/market scalability: The sleep-tech market is a rapidly growing field in recent years, and IoT beds, sleep sensors, and sleep aids are in the spotlight. Few companies like ANSSil have technology embedded in the mattress itself, and most are startups, so there is room to enter the global market by utilizing technological advantages. In fact, ANSSil has been seeking to export to North America and the Middle East through previous CES award-winning works.

Sleep is a common need for all mankind, so the potential market is vast, but price sensitivity is a variable. After initially targeting the niche market with a high-price strategy, popularization can be achieved when the price decreases due to increased production volume.

In addition, ANSSil's smart string mattress platform can be expanded to medical rehabilitation beds, nursing beds, etc. in addition to beds, and can also be applied to car seats and aircraft seats to reduce fatigue during long-distance travel. Accumulating quantitative sleep data can lead to sleep consulting services or healthcare data business in the future.

In summary, although it is a limited market as a premium bed in the early stages, it has the potential for multifaceted expansion as a smart sleep solution platform in the long term.

Winning the CES 2026 Innovation Award in the Smart Home category, the SomaNest mattress is"the dawn of a truly customized sleep era"The judges gave high scores to the holistic approach that encompasses light, temperature, and firmness, and evaluated that the latest knowledge of sleep science was implemented in the furniture.

Sleep experts said about this product"It integrates clinically known sleep improvement factors well"and expressed expectations for the actual deep sleep effect (e.g., waking up according to the dawn cortisol secretion rhythm). The level of technical completion seems to be in a mature stage as ANSSil has been developing smart mattresses for many years.

In fact, previous models such as SleepInBody have been improved through feedback from domestic and foreign users, and demonstrated smooth operation and a sophisticated app interface at CES demonstrations. Market expectations are at a moderate level as a niche premium for now.

In the furniture industry,"It's nothing short of an innovation in mattresses"There is a mix of positive opinions and"The price barrier is a problem for popularization"Also, some consumers express concerns that "too many mechanical devices may interfere with sleep." This is a matter of technical reliability, and safety and low-noise design must be sufficiently verified.

However, overall, there is an opinion that it is somewhat undervalued rather than overvalued, and that it should be highlighted more compared to the importance of the sleep field. ANSSil's winning the CES Innovation Award for 4 consecutive years is already famous in the expert community, and this SomaNest is considered to be the culmination of that, and the atmosphere is that both technical completeness and marketability are recognized.