ProArt GoPro 에디션

Creators who shoot with action cameras (especially GoPro) often need to check and edit videos immediately after shooting outdoors. However, general laptops are not portable or durable enough to be used in harsh environments, and their video editing performance is often insufficient. Even with high-performance laptops, managing recorded videos and linking them with editing software is cumbersome, making it difficult to handle content directly on-site.

For example, compiling multiple GoPro clips into a single story requires loading and arranging files one by one, and 360-degree videos must be viewed with a dedicated player, which is time-consuming. Additionally, securing power, carrying equipment, and backing up data are challenging in outdoor environments.

In short, the problem was the lack of an integrated work platform for action camera creators.

The ProArt GoPro Edition (PX13) is co-planned with GoPro and provides features specifically for action video creation. First, in terms of hardware, it is equipped with an AMD Ryzen™ AI Max+ 395 processor (16-core CPU, 50TOPS NPU) and up to 128GB of integrated memory, making it unusually high-spec for a portable device, capable of handling 4K multi-cam editing or AI video analysis with ease.

The device is lightweight at 1.39kg and features a 360-degree rotating touchscreen, making it easy to hold and preview like a tablet on-site or set up in tent mode to share with a team. Most notably, there is a dedicated GoPro hotkey that instantly launches the GoPro Player app when pressed, allowing you to immediately play back 360° videos taken with the camera.

In addition, StoryCube integration automatically organizes multiple GoPro videos by timeline or GPS map, allowing users to start editing stories immediately without having to manage files individually. This is linked to the GoPro cloud, enabling smooth uploading/backup and sharing on-site.

In terms of design, the CNC precision-machined GoPro logo and ProArt logo give it a limited-edition feel, and the included dedicated sleeve case can store the GoPro camera and accessories along with the laptop, maximizing equipment portability. It also enhances on-site usability with MIL-STD 810H military-grade durability and long battery life to withstand long outdoor shoots, as well as various ports (memory card slot, etc.).

In summary, the differentiating point of this product is that it combines a high-performance creator PC with GoPro-friendly software/UX and field durability to provide an optimized one-stop solution for action camera creators.

Individuals (B2C) such as action sports/travel creators and YouTubersare the core customers. For example, a creator who makes extreme sports videos can handle everything from shooting to editing to uploading on-site with just this laptop.

Also, broadcasting sports relay teams ordocumentary production teams (B2B)can use it for editing when using multiple GoPros on-site, and GoPro-related educational institutions or communities may also be interested. However, the primary target is the individual creator base that loves GoPro, and it is a product aimed at enthusiasts due to its limited-edition nature. Therefore, the B2C prosumer market will lead, and sales will be centered on individual users rather than general companies.

This product is a collaborative limited edition, so it focuses more on brand image than mass distribution. Nevertheless, conceptually, it has the potential to expand through collaboration with other camera brands if successful (e.g., drone-specialized edition, DSLR photographer edition, etc.).

Technically, some features could be added as options to standard ProArt laptops (PX13, etc.) based on this model and sold. The market itself is steadily growing due to the growth of the creator economy, but demand is inevitably limited as it is an expensive, specialized model.

However, for Asus, this is the creation of a new subcategory in the ProArt laptop line, which could lead to a strategy of continuously releasing collaborative editions in addition to GoPro. There are no regulations or regional restrictions, and it will be particularly marketed in the United States, Europe, and Japan, where there is a GoPro fan base.

As a result, it is not a blockbuster mass product, but it will establish itself as a new attempt at a creator laptop and contribute to the expansion of Asus's professional laptop ecosystem.

It won the Innovation Award in the Computer Hardware category at CES 2026, recognizing its novelty in new attempts. Industry reaction is that "the hardware specs themselves are similar to the existing ProArt, but the collaboration with GoPro has improved ease of use."

In particular, creator media are interested in "putting monster specs like 128GB of memory into a 13-inch" and "UX specialized for the GoPro workflow."

On the other hand, TechRadar pointed out that this laptop is a limited edition that focuses on branding, and there is no significant hardware upgrade compared to the existing model. In other words, there is a critical view that "the appearance and some functions have changed, but the inside is the same ProArt PX13."

Market expectations are also somewhat mixed in that regard, with GoPro enthusiasts welcoming it as "exactly the laptop they wanted," while general creators are wondering if this edition is really necessary.

Overall,"the best integrated solution for those who need it"is well-received, and there are many positive views on Asus's experimental spirit. There is a greater risk of being undervalued because it is not well known to the general public rather than being overvalued, and success depends on how many core creators it can capture.