ROG CROSSHAIR X870E GLACIAL

The latest high-end PC configurations have significantly increased power consumption and heat generation due to ultra-high-performance CPUs, GPUs, and high-speed SSDs. However, existing motherboards have limitations in power supply design and heat management to withstand such loads for extended periods. Furthermore, installing multiple PCIe 5.0 SSDs can limit bandwidth or cause performance degradation due to resource sharing between slots.

In addition, high-performance systems are more complex to assemble, and cable management becomes difficult when connecting liquid coolers or tuning equipment, causing aesthetic issues and other inconveniences.

In short, high-end gamers and overclockers have been demanding a motherboard that can reliably deliver extreme performance, along with a solution that satisfies convenience and design elements.

The ROG Crosshair X870E Glacial boasts the most powerful specifications of any AMD platform board ASUS has ever released.Ultra-powerful 24+2+2 phase power supply (110A power stage)ensures stable power supply even under high loads, and the built-in dual 10-Gigabit Ethernet ports provide top-tier network performance.

In particular,Memory Optimization (NitroPath Technology)and an improved PCIe lane layout allow one PCIe 5.0 x16 graphics slot and two PCIe 5.0 M.2 SSDs to be used simultaneously at full bandwidth, achieving an innovation where the performance of other slots does not degrade when expanding storage.

In addition, a 5-inch full-color LCD touchscreen is mounted on the top of the motherboard I/O shield, providing personalized information display such as real-time system monitoring and user-customized images/animations. It also features future-oriented connectivity such as the latest USB4 (40Gbps) ports and WiFi 7, making it the best in its class in terms of expandability.

Additionally, the world's first Q-Connector dedicated to AIO coolers is introduced, streamlining the cable connections of all-in-one liquid coolers to the board surface connector, realizing clean internal wiring. These elements provide a clear advantage in performance, expandability, and tuning convenience compared to competing motherboards, and ASUS's own AI functions (Cache Boost, AI Overclocking, AI Cooling, etc.) also differentiate it by helping users easily perform complex tuning.

Hardcore PC gamers and overclocking enthusiasts are the main targets. Among individual consumers, those who want to build a top-of-the-line custom PC are the primary entities to invest in this product.

This product is clearly for B2C and has specifications that are excessive for general office/home use, so it targets a niche high-end segment within the consumer market.

Additionally, PC hardware reviewers, e-sports pro teams, and PC cafe owners may also adopt it to maximize performance, but demand will mainly occur in the personal hobby area as the price is expected to be high.

In the case of corporations or public institutions, there is some potential for use as workstations, but in general, corporations prefer server/WS boards with proven stability, so the main demand for this product is limited to high-end individuals. (Classification: B2C – High-End Personal Use)

Since motherboards can be supplied to the global DIY PC market, there are no regional restrictions. However, as it is a very high-priced product, the market size is inevitably limited to high-end PC builders.

ASUS has already introduced modified models such as Dark Hero and Extreme based on this platform, and in the future, it will be possible to expand into a wider market by partially reducing the technology of the Glacial model and applying it to mid-to-high-end boards.

In addition, innovations such as AI-based tuning functions, Q-Connectors, and LCD panels can be derived and applied to other product lineups or Intel platform boards in the future, expanding into industry standards.

Specific national regulations are related to productwireless communication modules (WiFi, BT)certification, and there are no major issues as it is already being released with global certification procedures.

As a result, Glacial contributes to enhancing ASUS brand value and establishing a technology-leading image, and its technology will be used in the futureother industries (e.g., monitoring displays for industrial motherboards, etc.)There is scalability as it can also be applied to.

PC hardware specialized media have commented on this product as *"a new standard for gaming motherboards"and has been recognized for its design and engineering completeness.

In particular, the dual 10G LAN, enhanced power supply, and support for 7 M.2 slots are bold specifications not found in existing competing products, and have been praised as *

In addition, user experience improvement factors such as the 5-inch LCD and AIO Q-Connector were also highly evaluated, and it has been well-received as a product with not only simple performance but also convenience and aesthetic elements.

The technological completeness is positive as it has been confirmed that it can stably withstand the load during the demonstration stage, but there is also a view that it is *

Overall,"the best AMD motherboard currently available"and public awareness and expectations have been further increased through the CES award.