세라젬 : BALANCE AI Rejuvenation Shower System

Conventional household showers only allow adjustment of water temperature and pressure, making detailed adjustments to suit skin conditions impossible. People use separate products for skin moisturizing or oil-water balance, but problems such as oil removal due to excessive cleansing or insufficient moisturizing are common [15].

Additionally, the need to apply lotions and masks for skin care is cumbersome, and smart mirror solutions with cameras in the bathroom are avoided due to privacy concerns [15].

In short, the lack of individual optimization and the waste of water and products arise from the absence of a "smart shower that adapts to any skin type."

Ceragem's AI Rejuvenation Shower System uses a spectrometer and near-infrared sensor that operate without a camera to detect the user's skin condition (moisture level, sebum, etc.) in real-time, and immediately adjusts water quality (hardness, etc.), water temperature, and water spray pattern accordingly [16].

In addition, skin care ingredients such as vitamin C are mixed into the water through an NFC cartridge and sprayed in the form of fine mist particles, providing rich cleansing and nourishment with minimal water usage [17][18]. This drastically reduces the amount of water used in conventional shampooing or face washing, which used to require more than 7L of water, and automatically customizes the cleansing intensity and nutrient supply according to individual skin types.

It operates with a completely non-contact UI, making it hygienic, and is integrated with smart homes such as LG webOS, earning the reputation of serving as an "AI skin doctor" for users every morning. In short, the innovation lies in achieving AI skin analysis and real-time water quality optimization without privacy invasion [15][16].

Among B2C individual consumers, the main targets are those in their 30s to 50s who invest in high-end home care, those with high skin sensitivity, or those who prefer home spas (Homedica).

In addition, there is a possibility of B2B adoption in luxury hotel suites and as a premium service in dermatology clinics or wellness centers.

Basically, considering the household product and price range, the focus will likely be on the luxury housing market and premium interior design demand rather than general households. (B2G or public sector demand is limited.)

Smart shower systems may have installation limitations in dry bathroom cultures, but there is room for growth as the bathroom remodeling market grows worldwide.

However, due to the considerable installation cost and infrastructure (water supply system modification) required, it is expected to be initially distributed mainly to high-income groups in developed countries. In the future, if the technology is miniaturized and released in the form of a module attached to existing showers, there is a possibility of expansion into the mid-price market.

There are no special regulatory barriers, but hygiene standards such as water management and sterilization must be met. In addition, this technology can be extended and applied to smart sinks (washbasins), spa bathtubs, etc., to form a smart bathroom ecosystem.

It was selected as an Innovation Award Honoree in the smart home category at CES 2026 and was praised for "transforming the bathroom into an AI skin care space." In particular, the fact that it sensed skin condition without privacy concerns and the vitamin capsule dispenser were evaluated as "complementing the shortcomings of previous smart mirrors" [15][16].

The technical completeness is highly evaluated, but some questioned the practicality, asking "Do consumers really want such customized functions for their daily shower?" and pointed out the expected high price.

Overall, it received positive responses at CES for successfully showcasing the concept and was praised as "the future of customized home beauty care," but market validation is still in its early stages, and skepticism exists.