세라젬 : MASTER AI 멀티 테라피 포드

Busy modern people have the inconvenience of having to visit dermatologists, massage parlors, spas, etc. separately for beauty and health care. Even when trying to manage at home, they have to use different devices such as LED masks and massage chairs, and even then, they often do not know which one to use, when, and how to use it for optimal results.

In addition, spinal/muscle pain, skin problems, and sleep disorders appear in combination due to poor posture and accumulated stress, but there is a lack of solutions that comprehensively care for these issues.

Ceragem Master AI Pod was designed to recognize these problems and save time and money by providing comprehensive wellness care in one device.

The biggest differentiation is that this product is an all-in-one platform that integrates whole-body health management and beauty care. When the user lies comfortably in the pod, AI sensors scan body information and execute an optimized therapy combination from head to toe.

For example, it analyzes skin condition to promote collagen production and improve elasticity with RED/NIR LED light therapy, and shines BLUE LED on the scalp to help cleanse pores. At the same time, it identifies the position of the spine and body shape to relax the musculoskeletal system and correct posture with Ceragem's patented spinal stretching and thermal acupressure technology. It increases blood circulation with oxygen supply and far-infrared heat therapy,EMS (Electrical Muscle Stimulation)for muscle exercise is also possible (total of 10 therapy modules integrated).

The crucial difference from existing single-function products is that AI customizes the intensity and order of all these processes, taking into account the user's emotional state and sleep patterns. The session results are visualized as a digital twin avatar and Body/Mind age indicators to provide real-time feedback, allowing users to see changes in their health/beauty status at a glance, adding to the immersion. In other words, total care that allows you to get skin care + massage + meditation + heat therapy effects all in one use is a key differentiator.

Considering the price range, this product will primarily targethigh-income individual consumers (B2C)or luxury spas and hotels (B2B). VIPs who want to enjoy the highest level of health and beauty care at home – for example, celebrities, professionals, and wealthy middle-aged people – will consider personal purchases.

In addition, high-end beauty salons, skin clinics, and health spas can introduce it for customer service and provide it as a paid program. Companies can install it in in-house wellness rooms for employee welfare, or luxury fitness centers can use it as premium equipment for members.

In addition to B2C sales, a B2B rental business model (monthly rental fee after installation in spas, etc.) is also possible. Basically, it is likely to be introduced in commercial facilities before general households, and after the production cost decreases and awareness increases, the personal wealthy class market is expected to expand.

Ceragem already has global success experience in the field of home medical appliances (thermal massage beds), and the pod is also targeting the global wellness market. Although it will take time to popularize due to the high initial price, it ultimately has the potential to become a type of luxury home appliance like massage chairs.

In terms of national certification, the entry barrier is relatively low if it is classified as a health device/beauty device rather than a medical device. However, if some of the various treatment functions correspond to medical procedures, regional regulations must be reviewed.

It will also be possible to lower the price range and expand the market by releasing a mini version that slimly contains only specific functions through product modularization. For example, creating spin-off products such as a home health pod with only the spine + heat part and a home beauty pod with only the skin + fragrance part can expand the customer base to the middle class.

At this point, it is close to a luxury wellness niche, but if it is well received in China, the Middle East, etc., where well-being and anti-aging trends are strong, mass production is expected to reduce prices and expand the market.

It received great attention at the CES site as a fusion of beauty tech and health tech. Foreign media such as Korea JoongAng Daily introduced this product as the flagship of Ceragem's AI wellness home concept, reporting that it *"combines LED skincare, heat therapy, and sound therapy to create personalized modes."

Beauty industry experts say"an innovation that blurs the boundaries between skincare and body care"and praised it, while some healthcare experts said"It is necessary to check whether the actual effects of putting various functions together are as good as those of each specialized device."They mentioned that.

In terms of technical completeness, it is evaluated that Ceragem has successfully integrated data accumulated over many years with thermal medical devices and LED skin care technology. Media such as TrendHunter introduced it as *"an AI-guided home wellness capsule"*, commenting that it is a product that meets the increased demand for home care after COVID-19.

However, regarding the actual marketability,there are many realistic forecasts that "only a few will be able to enjoy it at first because it is a very expensive integrated device."In summary, the concept and technology are well-received, but the price of the commercial version and the satisfaction compared to the effect are key.