세라젬 : MediSpa All in One AI Beauty System

The elderly, those with mobility issues, or general users unfamiliar with beauty devices find it difficult to perform complex skincare routines on their own, and going to a salon every time is costly and time-consuming.

Also, there are many specialized beauty devices on the market, such as LED masks, high-frequency devices, and ultrasound devices, but many people do not know how to use them in the correct order or how to use them properly.

In particular, elderly people with tremors or poor eyesight may find it difficult to apply even small devices to their faces.

The MediSpa All-in-One system was developed to solve these usability and accessibility issues, with an AI assistant leading the skincare process and various functions integrated into one device to eliminate the hassle of switching devices.

The biggest feature is"a beauty coach that talks to you"is built in.

When the device is turned on, the K-beauty coach AI asks the user about their skin condition, mood, and recent lifestyle habits and collects the answers.

For example, after obtaining information through conversations such as "Did you sleep well last night? How does your skin feel?", the AI selects the optimal management program from a vast K-beauty program database (a total of approximately 20,000 customized programs).

At this time, it determines the necessary combination of 8 aesthetic technologies – ultrasonic cleansing, RF (radio frequency) lifting, LED therapy (acne care/whitening, etc. by color mode), electroporation (cosmetic absorption), microcurrent, micro-vibration massage, etc. – and automatically sets the order and intensity.

The user only needs to roll one handle-integrated device on their face. This device has a built-in skincare ampoule cartridge that automatically sprays cosmetics in between, so there is no need to apply them separately by hand.

Even during the treatment, the AI coach continues to provide real-time feedback and encouragement such as "Rub slowly on your forehead, you're doing great" in voice, so even beginners can have the experience of receiving guidance from an expert on their own.

All functions are controlled by voice commands only, increasing accessibility for users with limited hand use, and it can be automatically sterilized and charged when placed in the charging case, making it highly portable.

This voice interface and all-in-one function integration are innovative differentiators unique to MediSpa that are hard to find in competing products.

This productpersonal beauty device market (B2C)is aimed at general consumers who want to manage their skin at home without going to a skincare shop.

In particular, it is a useful target for elderly women or people with disabilities who have difficulty using existing beauty devices.

Voice guidance is expected to target global consumers widely through multilingual support such as English as well as Korean.

In terms of B2B, special uses such as placing it in luxury hotel rooms as a convenience device for customers or providing it as an amenity in airline first class can be considered.

However, the main source of revenue is the sale of home devices, and sales togeneral consumers (B2C)through home shopping or online malls are expected to be the focus.

Overseas individual consumers who are interested in K-beauty are also an important purchasing group.

Riding on the K-beauty craze and the growth of the home beauty device market, this product can receive a good response not only in Korea but also in China, Southeast Asia, and North America.

It can be exported without major restrictions if only the language AI is localized, and Ceragem has already secured global recognition through the CES Innovation Award.

In terms of technology expansion, it can be developed into a personalized cosmetics customization service in the future by utilizing accumulated skin data and consultation conversation data.

Also, although it is currently in the form of a portable handpiece, in the long term, this technology can be integrated into a sink mirror-integrated smart mirror or a bathroom IoT system to expand the entire house into a beauty salon-like platform.

If the price is set at around the cost of buying several existing single-function devices (if it is also economical), it has the potential to be purchased by many people and become a standard beauty device for home use.

However, user preference for the AI voice coach may vary (some may feel awkward talking to a machine), so how to make it feel natural and useful is the key to popularization.

It attracted a lot of attention as an "experience of talking to an AI beautician"and was evaluated as a product that made good use of the strengths of K-Beauty.

JoongAng Daily reported that *"MediSpa Pro AI analyzes the face with 3D scanning to provide AI customized care"* and *"All-in-One AI Beauty System provides portable skincare with voice guidance"*, introducing the difference between the two products.

The industry also paid attention to the social value aspect of increasing beauty accessibility for the elderly and seniors.

Along with the positive opinion that *"anyone can easily enjoy professional skincare"*, there was also a skeptical view of "how much more detailed and different effects will 20,000 programs actually produce".

However, there were many favorable reviews of the voice interface, saying"innovation for people who have difficulty using their hands"and it is known that the CES judges highly valued this point and selected it for the Innovation Award.

Overall,the evaluation that "it has successfully penetrated an area with high actual market demand"was dominant, and among Ceragem's various AI wellness products, it was the most practical and immediately desirable product.