Isa – AI Resilience Coach

Modern office workers are exposed to chronic stress and burnout risks due to prolonged sitting. However, it is difficult to be aware of stress during work, and even if they are aware, they cannot take timely breaks.

Even if companies provide well-being programs, real-time intervention during work is difficult, and it is difficult to monitor with cameras due to privacy issues. As a result, many employees suffer from worsening eye health, turtle neck syndrome, and decreased concentration, but are neglected.

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Isa is a desktop AI coaching device placed next to the monitor that measures the user's breathing rate, subtle posture movements, and gaze patterns using various sensors (breathing sensor, distance sensor, etc.) without a camera [33][34]. The measured data is analyzed in real-time by local AI to determine how long the user has been immersed and whether fatigue signals are appearing.

For example, if you stare at the monitor for a long time without moving, it recommends immediate relief actions such as “You have been concentrating for a long time, so take a 5-minute eye break” [35]. In addition, all AI calculations are processed within the device, so data is not sent to the cloud, protecting privacy [34].

The existing version has already been introduced in 250 companies in Europe and is being used to improve musculoskeletal and metabolic health, and the new version is characterized by the expansion to mental health (stress) detection [36]. In summary, it is innovative as a personalized health coach on the desk that improves working habits in real time without wearables.

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Primarily, companies (B2B) are adopting it as part of employee health management programs. In particular, large corporations and insurance companies in North America and Europe are likely to purchase it to improve employee productivity and health benefits.

There are also plans to expand sales to individual consumers (B2C) as a home office product in the future [37].

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It has already shown results in Europe through insurance linkage, and it is expected that entry into the US market will accelerate with this CES as an opportunity [38]. In the long term, there is a possibility of expanding from the corporate market to the personal market, creating a new category of health coach devices that everyone has on their desk.

However, there is a risk that wearable devices or software may follow similar functions, and if the price range is high, entry into the personal market may be limited. Nevertheless, it is expected to maintain a competitive advantage with its USP as a privacy-protected AI coach.

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Selected as a Digital Health Honoree, it has attracted the attention of health tech professionals around the world [39][40]. It was praised as "AI in everyday life that cares for even the hidden stress of office workers," and the technological completeness was also highly evaluated as it has already been verified in many companies.

In particular, it is well-received as a solution that corporate security managers can trust because it operates without cameras or the cloud, without invading privacy [34]. On the other hand, some argue that "behavior change is essential for users themselves, and it remains to be seen how much improvement can be achieved with device notifications alone" [41].

Overall, market expectations are very high, and expectations for rapid commercialization are more prevalent than overestimation.

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