헤이미러 스마트 드레싱 미러

"What should I wear today?"This everyday concern is time-consuming and stressful. Even with a lot of clothes, personal wardrobes are not used efficiently due to a lack of outfit ideas.

Moreover,Choosing appropriate attire for the season, weather, or TPO (Time/Place/Occasion)is not easy. Furthermore, dressing rooms are prone to humidity, odor, and bacteria issues, but it is difficult for users to manage them individually.

Although there have been attempts at smart mirrors in the past, many had simple functions like displaying the weather, and there was a lack of solutions encompassing fashion recommendations and hygiene management. In other words, there was a need for a smart dressing room that integrates styling and clothing care.

Heimirror simultaneously acts as a fashion coordinator and dressing room assistant. It databases the clothes in the wardrobe and uses AI to recommend the best outfits, considering the user's schedule (calendar) and real-time weather.

Recommendations are not just simple lists but are shown in advance as virtual try-on images or videos, allowing users to check without actually trying them on. In addition, it identifies clothes by family member using RFID tags and automatically recognizes the individual standing in front of the mirror to provide customized suggestions.

At this time, healthcare sensors (radar, voice, etc.) detect the user's presence and switch to dressing room mode when no one is present. When the user leaves the room, a UV sterilizing lamp and plasma ventilator automatically operate to sterilize, deodorize, and dehumidify the inside of the closet.

Furthermore,It optimizes the dressing room environment by linking with other smart home devices (dehumidifiers, lighting, etc.).This fusion of fashion and space management functions is unique compared to existing smart mirrors.

In summary, it is a lifestyle-integrated AI mirror that combines solving dressing problems and maintaining closet cleanliness.

Individual consumers (B2C)who are interested in fashion and have a high adoption rate of technology are the main target. In particular, those building smart homes, working professionals in their 20s and 30s, and fashion enthusiasts are likely to install it in their living rooms or dressing rooms.that are the main target. In particular, those building smart homes, working professionals in their 20s and 30s, and fashion enthusiasts are likely to install it in their living rooms or dressing rooms.

If the price is high,luxury apartment builders or interior companies (B2B)may introduce it as a model house option and provide it to the wealthy. Also,Department store fitting rooms, clothing stores (B2B)can use it for virtual fitting and customer-tailored recommendations, or it can be installed in premium service spaces such as gym locker rooms and hotel rooms.

However, in the early stages, B2C direct sales are expected to be the main focus as a premium home device.

It can also function as a smart home IoT hub, leaving room for expansion into an entire home IoT platform in the future. For example, it is already designed to allow lighting and HVAC control, schedule checking, etc. through the mirror.

From a market perspective, it is receiving domestic and international attention as a fusion product of FashionTech and LifeTech, and there is a possibility of global expansion as a Korean startup. However, to become popular, it is necessary to lower prices and overcome installation space limitations.

There are not many regulatory restrictions, but it is important to manage privacy issues as it handles personal videos with a camera. Starting from a niche market, if the functions and prices are diversified enough to replace mirrors in ordinary homes in the future, it can grow into an essential home appliance.

First, it would be effective to focus on the needs of fashion enthusiasts to increase scale, and then expand into the broader smart home market.

Received the Innovation Award in the Smart Home category at CES 2026 and was praised as a"Lifestyle platform that changes daily life."In particular, the judges highly praised the practicality of fashion recommendations and the originality of space care technology, saying,"Reinvention of the mirror."said.

According to press reports,the concept of "personal style curator and hygiene manager"is fresh, and it is said that it is receiving love calls from global customers. However, as market verification is insufficient at the commercialization stage, some say, "The idea is excellent, but it remains to be seen whether it will be adopted by the public."

Regarding the global expansion of startups, the need for continuous capital and partnerships is mentioned along with expectations. Overall, it received great attention and positive reviews at the CES stage, and it is expected that investment attraction and collaboration discussions will be active as a result.