HP OMEN MAX 45L 게이밍 데스크탑 PC

The latest 3D games, VR, and streaming for broadcasting generate enormous heat, but existing gaming PCs experience CPU and GPU heat interference, leading toperformance degradation (throttling)or extreme noise and heat. Also, high-end PC users frequently desire upgrades, but there have been complaints that existing pre-built desktops have low expandability and freedom of tuning. There has been a need for a new gaming desktop solution that can continuously deliver high performance while being easy for users to customize.

HP's patented cooling technology,CRYO CHAMBER™is applied to lower the CPU temperature by up to 7.5°C and block heat interference with the GPU by placing the CPU cooler in the upper chamber physically separated from other components. This ensures stable operation without performance degradation even under maximum load for extended periods.

In addition, the modular case design allows tool-free component replacement, increasing user upgrade convenience, and OMEN Gaming Hub's AI tuning software automatically optimizes performance and fan speed according to real-time workloads. Equipped with RGB lighting and an integrated LCD display for user individuality, it stands out not only in simple performance but also in providing a personalized experience.

The main target is hardcore gamers who want to enjoy the latest PC games at the highest quality, and creators/prosumers such as video editing and 3D modeling are also potential customers. It is mainly sold to individuals looking for high-end gaming desktops in the B2C retail market, but it can also be introduced for demonstration/testing in B2B environments such as e-sports stadiums or game development companies. Due to the high price range, it is expected to be sold mainly to enthusiasts.

Since it uses high-performance PC components, power consumption and price are high, so it may be limited to some enthusiast markets. However, it is linked to HP's OMEN ecosystem (software, peripherals), so it can also be used in related fields such as game streaming and VR centers.

There are no regional restrictions, and the same cooling structure can be applied to workstation or creator PC lineups in the future. However, it is a model that targets the high-end niche market rather than a consumer-friendly general-purpose product.

It was recognized for its innovation in design and engineering by winning the CES 2026 Innovation Award. PC media outlets praised it as "a product that has gone ahead in the war against heat" and *"captured both tuning and sustainability,"* and especially praised the fact that it provides a level of freedom comparable to DIY PCs in terms of cooling performance and ease of assembly.

On the other hand, some expressed concerns about cost-effectiveness due to the high launch price due to the high-performance component configuration and the limited improvements compared to the existing OMEN 45L. Overall, the evaluation of technical completeness is very high, and there is a perception that market demand is *"clear but limited."