셀토: 비욘드 RPA, 비전 기반 자율 AI 에이전트

The background is the difficulty in automating tasks in environments where API provisioning is challenging, such as companies' legacy systems or public portals.

Existing RPA tools require backend integration or scripting, creating a high barrier to entry for non-developers and are vulnerable to UI changes. As a result, many repetitive digital tasks remain manual, leading to inefficiency and cost issues.

Operates without scripts or APIs due to Vision AI-based UI understanding and control capabilities. The AI directly recognizes and performs tasks based on text, buttons, etc., visible on the screen.

Automatically adapts to interface changes with VLM (Vision-Language Model) technology and optimizes performance through self-learning that analyzes task logs, reducing setup time by over 70%. This reduces the maintenance burden compared to existing RPA and increases automation accessibility by operating on-premise even in areas with weak network infrastructure.

B2B enterprise customers are the primary target, including public institutions. Originally developed as a solution for companies and institutions, a version for individual users has recently been released to address some B2C demand.

Actual cost payment isEnterprise (B2B)led, but SMEs, startups, and individual business owners who want automation without coding are also potential customers.

Global expansion is possible as a general-purpose task automation platform, not limited to specific countries or industries.

It can be operated not only in the cloud but also on-premise, avoiding data sovereignty or regulatory issues, and can be used in areas with insufficient internet infrastructure. It can be applied to legacy software in various domains such as finance and healthcare, increasing inter-industry scalability.

Recognized for technological innovation with the CES 2026 Innovation Award in the Artificial Intelligence category. Noted for its unique approach as a screen-recognizing AI agent, and highly rated for its expected productivity improvement effects.

However, actual market adoption is in the verification stage, and it is pointed out that the challenge is how quickly it can secure references in competition with existing strong players in the RPA market. There is also a cautious view that "while it received attention for innovation at the CES showcase, market verification depends on securing customers in the future."