인스타팜

Modern people are highly interested in safe and nutritious food, but it is difficult to find fresh vegetables in urban areas, and the taste and nutrition are degraded due to long-distance distribution of food.

At the same time, the need for mental health care has increased, but access to professional counseling is not easy, and there is a lack of space to relieve stress in daily life.

Studies show that growing plants provides psychological stability, but urban dwellers do not have the conditions for gardening. Food problems and mental health issues have existed separately.

Instafarm is unique in that it combines indoor automated farm (Vertical Farm) technology with AI mental care.

Inside a home tent-type booth large enough for one person, there is an automatic hydroponic cultivation device. Users simply plant seeds and manage them with an app, and delicious and nutritious vegetables grow on their own. At the same time, this booth is called "Home Therapy Booth 2.0" and creates the optimal environment for meditation or relaxation by controlling internal lighting, fragrance, and sound. An AI mental coach is built-in, and when the user enters the booth, it helps relieve stress by conducting short breathing exercises or interactive counseling.

In short, it is a mini greenhouse garden and healing room. It is differentiated as a win-win platform that grows vegetables to obtain safe food and heals the mind in that space.

The primary target is individual consumers (B2C) who are interested in wellness.

For example, the MZ generation living in the city who want to create a healing space at home and are interested in vegetarian/health food may become early adopters. In addition, it can be installed in corporate offices or hospital waiting rooms (B2B) and used as a rest area for employees and customers.

The new attempt to combine plant cultivation and mental care initially aroused curiosity. There is also investor interest due to the trendiness of Food Tech + Health Tech convergence.

However, since product completeness and continued use are key in both areas, it will be necessary to develop it into a service-type business (subscription model) or collaborate with specialized companies in each field in the future. The concept itself can be used globally, but it is unknown how much actual demand there will be.

It attracted attention with its unique fusion, like the reaction "CES 2026 Most Unique Combo." Although it did not win the Innovation Award, it was selected as a Food Tech Honoree, showing the potential of future food + well-being.

However, it is closer to a concept exhibition than concrete results, so it is positive at the demonstration stage, but there is no market verification. There are also doubts about whether consumers will accept this heterogeneous combination solution.

In a word, there were many views that "the idea is good, but the realization is uncertain."