KIZLING: AI 기반 어린이용 안전 단편 & 교육 챌린지 플랫폼

Existing video platforms like YouTube have a lot of violent or inappropriate content, which puts children at risk of exposure. Even YouTube Kids has its limitations.

Also, even with educational videos, if a child only watches passively, the learning effect is low and engagement quickly decreases.

Parents want to show their children useful content, but they don't have the time to select it all, making digital parenting difficult.

The KIZLING platform monitors all uploaded videos through an AI content filtering engine, automatically blocking risk factors such as violence/obscenity, and exposing children only to safe content.

In addition, AI learns the child's viewing history and curates short videos tailored to their interests and educational goals. For example, for a 7-year-old who likes dinosaurs, it recommends videos that capture both interest and learning, such as a dinosaur-themed addition learning video. After watching, the software presents small challenges (solving quizzes, recreating videos, etc.) to encourage the child to participate, and rewards them with praise badges or points upon completion to increase learning motivation. It can be used both at home and at school, and parents/teachers can monitor the child's activities with a dashboard.

In summary, the differentiating point is a safe ecosystem of "short videos + activities tailored to the child's level."

Parents (B2C) can directly install it on their children's tablets/phones for use at home, or kindergarten and lower elementary school teachers (B2B) can use it as an aid in class. A method (B2G) in which public organizations such as the Office of Education purchase and distribute licenses is also possible.

There is a high demand for safe digital platforms for children worldwide.

Initially, it will start mainly in Korean-speaking regions, but it can target the global kids market by releasing multilingual versions such as English.

Competitiveness can be strengthened by producing content in-house or partnering with kids creators to provide exclusive content within the platform. However, the key is how much content pool can be secured compared to the giant platform (YouTube).

It has received attention as a "YouTube alternative kids platform" and won the CES Innovation Award. In particular, it is evaluated as having social value in that it solves parents' concerns with AI. However, in the actual market, there is a dual task of securing content and inducing children's voluntary use, so there is a cautious view that success remains to be seen.

Some critics have questioned whether there is sufficient differentiation as there are already competing options such as Netflix Kids. Overall, the intention is very positive, but it is generally believed that securing actual users is uncertain.