SCAR: AI 기반 정밀 흉터 치료 및 커버 시스템 장치

Scar patients must address wound treatment and cosmetic concealment separately. For example, conventionally, they had to go through a cumbersome process of applying scar treatment ointment and then separately covering the scar with cosmetics.

Additionally, it was difficult to find appropriate treatments and makeup colors based on scar type and skin tone, and it was challenging to provide individually optimized care without professional knowledge. These limitations of conventional methods resulted in prolonged scar improvement and recovery of aesthetic confidence, causing significant user inconvenience.

Psychological withdrawal due to scars is also an important underlying issue, requiring both effective treatment and aesthetic improvement.

The SCAR device is the world's first all-in-one solution that combines scar treatment and scar-covering makeup. Using an AI algorithm, it classifies scars into 12 types, precisely analyzes their condition, and then precisely applies customized treatment substances to the scar using piezo electric micro-dispensing technology.

Simultaneously, it finely sprays powder of the optimal color from over 180 skin tone combinations to cover the scar area without any sense of heterogeneity with the surrounding skin tone. The fact that it completes treatment and coverage simultaneously within 10 minutes is innovative compared to similar beauty devices.

In addition, it minimizes skin damage and increases precision with a non-thermal micro-spraying method, and the BLE 5.0-linked app allows users to monitor and control the treatment dosage in real time, making it easy for general consumers to use.

Key adopters: Individual consumers interested in scar treatment and beauty are expected to be the main adopters. Hospitals and dermatology clinics may also adopt it as a procedure assistance tool, but Kolmar emphasizes accessibility for general users, so it is expected to play a role as a B2C device for home use.

Therefore, while it is B2C-focused, there is also potential for B2B use in burn and scar specialty clinics (e.g., recommended for self-care after procedures).

B2C/B2B classification: Primarily B2C (personal beauty device) ± B2B auxiliary demand for professional clinics

Environmental/Regulatory Constraints: There are unlikely to be significant regulatory barriers as a beauty device. If classified as a beauty device rather than a medical device, the burden of approvals will be low, and global launch will be relatively easy.

However, since it has a function to apply drugs to the skin, verification of ingredient safety is necessary, and the boundary regulations for cosmetics/medical devices in each country must be considered.

Industry/Market Scalability: As an innovation combining the scar treatment market and K-beauty technology, it has high scalability in the global beauty device market. As Kolmar Korea is a strong player in the cosmetics ODM/OEM field, there is room to commercialize the device in collaboration with global cosmetics brands, or to expand similar technologies to acne scars, pigmentation disorders, and tattoo removal.

In addition to scar management,it can open a new category by integrating general skincare (skin regeneration)and cover makeup, leading the personal skin treatment device market in the future. However, if it is expensive, initial distribution may take time, but the market pie is expected to grow with the beauty tech trend.

In the CES Innovation Awards judging, the SCAR device received the highest scores in terms of technological innovation, design, and completeness, and was selected as Best of Innovation in the beauty tech category."World's First All-in-One Scar Care"It was evaluated as a historic achievement in the traditional cosmetics industry, and set an unprecedented record by winning innovation awards in two categories simultaneously as a cross-innovation encompassing digital health and beauty.

In terms of technical completeness, the combination of big data-based AI diagnosis and ultra-precision spraying hardware received high scores, and the on-site demonstration showed accurate classification by scar type and natural coverage results, earning favorable reviews from visitors.

Market expectations are also high, and the beauty industry is showing great interest in Kolmar's announcement of the product launch in the first half of 2026. However, the key is the sustainability of the actual treatment effect (how much it contributes to scar healing) and the ease of use for general consumers, and experts are cautiously optimistic, saying, "Concept verification is complete, feedback at the commercial stage is important."

Overall, a positive view prevails that it is an innovation that will meet expectations rather than being overhyped, but there is also an assessment that market success depends on the pricing strategy and integration with the beauty ecosystem (*speculative outlook).