K-Scan

Many consumers experience trial and error in choosing cosmetics because they do not accurately know their skin condition. It is cumbersome to get a dermatologist's diagnosis, and they may feel pressured to purchase at department stores. There was a lack of ways to easily measure skin condition at home and get professional advice.

Existing home skin measuring devices only measure some aspects such as moisture levels, resulting in a lack of comprehensive diagnosis.

##

K-Scan is equipped with high-sensitivity sensors + AI analysis technology developed by L'Oréal, allowing this small device to simultaneously measure skin surface and dermal layer information [91]. For example, by applying a combination of melanin sensors, sebum sensors, micro-ultrasound, etc., it identifies skin tone, blemish distribution, oil-moisture balance, and elasticity.

L'Oréal AI instantly interprets the data to create a user's skin profile and displays a customized recommendation list from thousands of products under L'Oréal via an app [91]. For example: "Because your skin lacks moisture, apply ○○ serum and △△ cream every morning and evening, and because blemishes are starting, we recommend using OO sunscreen with increased UV protection," etc., presenting specific solutions.

Individuals can receive dermatology-level diagnosis and product curation at home. In addition, by periodically comparing scan results to visualize skin improvement trends, consumers are motivated by confirming the effects of cosmetic use.

##

General consumers (B2C) can directly purchase and use it as a home skincare assistant. In addition, L'Oréal Group's beauty counselors (B2B) can use it for customer consultation, or it can be placed in beauty select shops/health & beauty stores to operate as a self-diagnosis corner.

##

L'Oréal has a vast product portfolio worldwide, and expects this device to increase sales of its products. In the future, it can be linked with the L'Oréal membership app to expand into businesses such as online purchase inducement or regular delivery of customized samples.

However, the device price must be maintained at an appropriate level for popularization, and consumer trust will vary depending on data accuracy.

##

It has been recognized for its technology by winning the CES Innovation Award, and has been spotlighted by the media with the catchphrase "Home Skin Doctor." It is praised as a pioneering example of introducing AI to the beauty industry, but on the other hand, there is also the view that "it's just for selling its own products."

However, even if it is for marketing purposes, if consumers feel it is valuable, it will be a success, so currently there is more interest with anticipation than overestimation.

##