LG StanbyME 2 (32인치 UHD) (모델: 32LX6B)

TVs or monitors can only be viewed from fixed locations, making it inconvenient to watch content in other spaces like bedrooms or kitchens. Using laptops or tablets as alternatives resulted in smaller screens.

A demand has emerged for wireless, large-screen displays that users can easily move and use in their desired locations.

StanbyME 2 has a built-in battery that allows for several hours of use without a power cable and can be easily moved with wheels or a handle [68]. It is a 32-inch UHD touch screen and is compatible with all major OTT apps, allowing it to play Netflix, YouTube, etc. on its own without connecting separate devices [68].

In addition, the angle and height can be freely adjusted, enabling optimized audiovisual experiences in various postures, such as lying on the sofa or cooking in the kitchen. Compared to the previous generation, the resolution (Full HD -> UHD) and connectivity (mobile mirroring, etc.) have been improved, providing a personalized entertainment experience.

The concept of “making the screen follow the user” differentiates it by creating a completely different usability from existing stationary TVs.

The main customers are single-person households in the MZ generation and consumers who want to use the screen for multiple purposes (B2C). It can also be used as a mobile display for customers in beauty salons, hospital waiting rooms, etc. (B2B), or as a mobile screen for collaboration in companies.

The first-generation StanbyME was successful, and this upgraded second generation is expected to be well-received in the global market as well.

LG will continue to expand this lineup, and future derivations such as larger screen (42-48") versions or commercial models are also possible.

There are many positive reviews stating that it has “redefined the usability of TV” [68]. It also received a good response at CES as a lifestyle-integrated idea appliance.

However, some point out that the relatively high price is an obstacle to popularization, and others suggest that it may not be necessary for every home. Overall, it is evaluated as an example of LG's planning and form factor innovation.