LG 100인치 Micro RGB 4K TV (모델명: 100MRGB95)

Existing LCD/OLED TVs have difficulties in production and maintaining picture quality in sizes of 100 inches or larger, resulting in very few choices for extremely large TVs for home use. Projectors have limitations in brightness and picture quality. In addition, general displays have image quality degradation issues when enlarged to ultra-large sizes due to pixel size.

This product uses Micro LED technology to allow each pixel to emit light directly from a micro LED, even at a size of 100 inches [64]. As a result, it is possible to achieve perfect black expression (infinite contrast ratio) like OLED, and the brightness is also very high, showing color accuracy and contrast that exceeds the limits of existing panels.

In particular, the Micro RGB structure allows pure RGB LEDs to emit light without color filters, resulting in excellent color reproduction. In addition, the modular design implements 100 inches without seams, resulting in high screen uniformity despite the ultra-large size.

In summary, it is a home TV that maximizes screen size without sacrificing picture quality, setting a new standard for home theaters.

Individuals in the ultra-high-end home appliance market (B2C) – for example, wealthy individuals looking to create luxury home theaters are the main customers. It can also be introduced for digital signage purposes in corporate lobbies or VIP lounges (B2B).

Micro LED TVs are currently ultra-premium, but as production technology develops, they may gradually lower prices and reorganize the large TV market in the future. LG is pioneering this field with competitors such as Samsung and will aim to lead standards amid global competition.

In the short term, demand is limited, but the technology accumulation effect is significant.

As evaluated "Living room as a movie theater", it was introduced as a highlight of the technology theater at CES [64]. It has been praised as the best TV currently available, but at the same time, there is also a realistic view that commercial success is limited due to the very high price and installation difficulty.

However, it was evaluated that it greatly contributed to enhancing the brand's technological image.