LG AI 기반 차량 내 솔루션

The proliferation of electric vehicles necessitates high-power charging infrastructure, but compatibility issues arise due to differing charging standards across vehicle types. Megawatt charging is required especially for commercial vehicles and buses, but standards have been lacking. Furthermore, the fragmentation of various in-vehicle displays/services leads to an inconsistent user experience.

LG's solution provides ultra-fast charging from 1 to 3MW for passenger cars to large commercial vehicles with one system through CHAEVI MCS (Megawatt Charging System)[59]. It solves compatibility issues by integrating standards and significantly reduces charging time.

In addition, in-vehicle AI software provides customized infotainment and vehicle-charging station linked services, for example, recommending content on the in-vehicle display based on the remaining charging time. In other words, it is differentiated by encompassing everything from charging infrastructure to infotainment as an integrated vehicle electronics solution. In particular, it is an integrated platform that does not distinguish between commercial and personal use, which innovatively improves the compatibility problem of charging infrastructure.

Electric vehicle charging station operators, commercial vehicle operators, and automobile manufacturers (B2B) will adopt this solution. For example, highway rest area operators may choose to build MW charging infrastructure, or it can be applied to electric bus garages. Automobile manufacturers will also want to install this AI system in their vehicles.

The target is the global EV charging market, and LG already has a charging solution subsidiary, so commercialization is within sight. By contributing to the international MCS standardization, a global preemption effect is also expected.

In addition, combined with LG Electronics' vehicle infotainment business, it can be expanded into a total solution for finished vehicles. Once regulations and standards are established, it is expected to be rapidly commercialized in the B2B market.

Technically, it is a very advanced concept and was mentioned as a digital mobility innovation case at CES. It has attracted great attention in the industry for solving charging compatibility and combining AI, but there are also questions about the actual implementation time because it is still in the pilot stage.

Overall, it is positively evaluated as a solution that shows LG's commitment to the automotive sector, but it has attracted more attention from industry experts than general consumers.