LG SIGNATURE 36" 4-Door 냉장고 (6.8" LCD 디스플레이, Fresh Converter+)

Large refrigerators offer ample space but limited user customization. For example, it is difficult to get various beverages at the desired temperature/amount, and there is inconvenience in manually adjusting the optimal storage temperature for each food item. In addition, there were demands for improvement in harmony with kitchen interiors and built-in installation.

This LG SIGNATURE refrigerator features a 6.8" touch LCD display inside the door that allows for metered dispensing of water or custom beverages via voice recognition or touch [56]. Users can pre-set their preferred water temperature or cocktail dilution ratio, and the refrigerator will provide it accurately with a single word.

Inside, Fresh Converter+ technology is applied to automatically adjust the temperature and humidity of some compartments in the refrigerator to suit the type of food. For example, the vegetable compartment maintains high humidity, while the meat compartment maintains a slightly lower temperature to optimally maintain the freshness of each ingredient.

In addition, the door hinges and design are optimized for built-in installation (Zero Clearance Hinge, etc.) to ensure a perfect flush with kitchen furniture [57]. The differentiation point is the meticulous improvement in user experience (dispensing), storage technology, and design.

Individual consumers (B2C) decorating luxury kitchens, especially high-income earners who are oriented towards smart homes, are the main customers. It appeals to customers who value interior design and those with a lifestyle that enjoys home parties. Luxury home builders (B2B) may adopt it as a built-in option.

Although sales may be limited due to the premium line, the direction of display/voice interface refrigerators may be expanded to mid-priced models in the future. LG is a strong player in the global refrigerator market, and global expansion is expected targeting the affluent market in North America/Europe.

In addition, there is a possibility of expanding digital health by linking with AI healthcare in the future (analyzing refrigerated food and suggesting nutrition, etc.).

It was evaluated as a very complete home appliance with a synthesis of functions. In particular, at the CES site, there was favorable comment that it was a detailed improvement that well understood consumer lifestyles, and there is a view that it innovated in all aspects of entertainment + storage technology + design. However, some see that the size of the innovation is not large, and it is expected that the market impact will be limited due to the high price.