LG 울트라기어 OLED GX8 게이밍 모니터

In the high-resolution gaming monitor market, OLED panels offer superior contrast and response times but have limitations for extended use due to the risk of screen burn-in and limited brightness.

Additionally, when external input sources such as console game consoles remain at 1080p, the image quality deteriorates on 4K monitors due to pixel blurring.

Previously, upscaling relied on GPU-side upscaling or interpolation techniques, which introduced latency or artifacts.

In short, compensating for the drawbacks of OLED and improving external input quality have emerged as challenges for gaming monitors.

LG's proprietary video processing chip incorporates deep learning-based AI upscaling (5K AI Upscaling) directly into the monitor, clearly correcting and outputting even FHD input to UHD resolution directly from the monitor.

This enhances the output quality of existing game consoles/PCs without upgrades and is suitable for gaming due to real-time processing without latency.

Furthermore, it is the world's first to adopt a 4th generation Tandem RGB OLED panel, achieving higher brightness and lower power consumption compared to the 3rd generation, making it easily visible even in bright environments and reducing the risk of burn-in.

Zero Optical Distance technology minimizes the gap between the panel and the surface to suppress blooming and provides UL-certified Perfect Black/Color performance, ensuring no compromise in image quality.

With a 240Hz high refresh rate and 0.03ms GtG response time, it delivers the world's fastest OLED gaming experience and ensures smooth, tear-free visuals with G-Sync/FreeSync compatibility.

In short, it is a next-generation flagship gaming display that delivers both picture quality and speed.

Hardcore PC gamers and console users seeking the highest quality gaming environment are the primary target.

It can also be used as a dual-purpose monitor by video colorists such as graphic designers, and is also suitable for AV enthusiasts to enjoy media on consoles/PCs.

Sales will be concentrated in the B2C high-end market, and the high price range is expected to be driven by premium demand (enthusiasts, professional gamers, and video experts) rather than the general public.

There is also the possibility of B2B adoption for demonstration purposes at some e-sports tournaments or game developers.

It will be released simultaneously worldwide through LG Electronics' global distribution network in North America, Europe, Asia, etc., and is expected to enhance the brand's position as a technology-leading product in the gaming monitor field.

Tandem OLED and AI upscaling technologies can also be extended to large TVs or other monitor lineups in the future, and competitors may adopt similar technologies.

However, at this point, it is classified as an ultra-high-priced product group, so sales may be limited, and consideration should be given to after-sales support such as burn-in warranty due to the nature of OLED.

Nevertheless, its strategic value is significant as it has raised the industry standard by one level.

The CES Innovation Award selection highlighted the fact that *"a TV-level AI engine was incorporated into the monitor"*.

Professional reviewers praised the simultaneous implementation of the highest picture quality and speed, calling it *"an evolution of gaming monitors,"* and Engadget and others assessed that LG's RGB OLED technology would be a *"game changer for OLED monitors."

However, some media outlets such as Notebookcheck mentioned that *"the absolute brightness is still lower than comparable LCDs"* or that it is a product limited to enthusiasts due to its low price accessibility.

Overall, the evaluation of innovation is very high, but there is a view that it will take time to become popular.

There are hardly any criticisms of technological overestimation; rather, the atmosphere is welcoming as a realistic improvement for the OLED camp.