힐링핏 TWS

Modern people suffer from mental health issues such as chronic stress and insomnia, but the ways to alleviate them mainly rely on meditation apps, listening to sleep music, or separate treatment devices/medications.

Existing wearable health devices only measure heart rate or sleep data, and lack practical intervention to improve the user's condition. For example, even if a smartwatch or health app tells you your stress level, you still have to meditate or seek professional help.

The HealingFit TWS was created with the idea of helping users achieve psychological stability without additional effort by turning the earphones they use daily into a treatment platform. In other words, by transforming earphones from a "listening device" to a "listening and healing device," we aim to make it easy to relieve stress and induce sleep anytime, anywhere.

This is a new approach that resolves the lack of continuous mental care, which was a limitation of the existing method (requiring separate actions after measuring sleep data, etc.), and allows wearables to automatically intervene without the user's voluntary participation.

HealingFit TWS is the world's first true wireless earphone equipped with TES microcurrent stimulation technology, integrating music listening and treatment functions into one device.

Normally, you can enjoy high-quality music as premium wireless earphones, andWhen needed, switch to 'Therapy Mode' with the earbuds in your earsTranscranial Electrical Stimulation signals and sound therapy of specific frequencies are provided simultaneously to stabilize brainwaves.

Internal tests comparable to clinical trials have confirmed the effects of reducing stress, improving sleep quality, and improving concentration and memory. In particular, the stress reduction effect has been verified in actual use tests in extreme environments for firefighters.

The earphones themselves also have excellent specifications, with next-generation Bluetooth 6.0 andActive Noise Canceling (ANC)as standard, including all the main functions of high-end TWS earphones, and the sound quality can be tuned to the user's taste with 5 music modes. This means that the music quality was not sacrificed by adding the treatment function, and reflects Mobifren's 20 years of Hi-Fi audio technology know-how.

In addition, the developed therapy technology is provided as an open API, allowing it to be linked with external healthcare apps such as Samsung Health and Apple Health, and it is also differentiated in that it opens a way for existing health apps to expand from measurement-oriented to actual treatment intervention.

In summary, as "earphones + α" (Alpha), it is the biggest differentiator that you can listen to music and receive mental care at the same time anytime, anywhere, and that it is an evolved device of a digital healthcare platform that encompasses hardware, content, and platform.

HealingFit TWS is a typical B2C consumer wearable product, and individual users are the main target. It is expected that general people such as office workers, students, and drivers who need stress management or sleep assistance will purchase and use it directly.

In particular, adults who want to relieve sleep disorders or anxiety, or early adopters who are interested in meditation/wellness devices will be the main initial customers. Compared to similar products,Low barrier to entry and everyday device (earphones)In that respect, even ordinary people who are reluctant to use existing separate medical devices can accept it without any aversion.

The price will be higher than general wireless earphones, but it is likely to be set lower than treatment devices, so it will be purchased at personal expense.

On the other hand, in terms of B2B/B2G, companies or institutions may purchase them in bulk to use them in employee/public official mental health programs, and they can also be used for patient management in medical/nursing care settings such as hospitals/sleep centers.

However, currently,Focusing on general consumer sales (B2C)Since we are planning to expand services through app integration, it can be said that individuals are the main adopters (e.g., sales to general consumers will begin with domestic launch scheduled for March next year).

HealingFit TWS is targeting the global market without restrictions on specific environments or countries. We have already completed patent applications in five major regions, including Korea, the United States, Japan, Europe, and China, to secure intellectual property, and have been recognized for our technological originality by completing patent registration in Japan. This means that business development is possible in major markets around the world without legal barriers to entry.

In terms of regulations, it is classified as a wellness device that uses microcurrents of therapeutic doses, so it is expected to be released in each country relatively quickly without strict approval procedures like medical devices.

Software scalability is also high, and it already supports data linkage with global health platforms such as Samsung Health and Apple Health, as well as its dedicated app (My HealingFit), and plans to evolve into an integrated digital health platform that leads from "measurement → therapy → recovery" using accumulated sleep data and usage data.

Furthermore, Mobifren is proposing this technology to global companies such as Samsung, Apple, and Google, and is also planning a strategy to license therapy earphone technology or release joint products in the ecosystems of these big tech companies in the future. If a large company adopts it, a new market category called 'therapy earphones' has the potential to form worldwide.

In short, HealingFit TWS is currently a stand-alone product from Mobifren, but it can be expanded in various ways in the future, such as collaboration with other audio device companies, combination with healthcare services, and development of higher-level models (e.g., headphone type or versions specialized for specific diseases).

In particular, since the field of mental health wearables is still a blue ocean, there is a possibility of expanding into various derivative products (e.g., concentration-enhancing models for children, dementia prevention models for the elderly, etc.) as demand increases in the future.

Through winning the CES 2026 Innovation Award, HealingFit TWS has been recognized on the international stage as an original product that blurs the boundaries between audio and healthcare. News that the CES judges evaluated that "Mobifren is breaking down the boundaries between audio and healthcare by integrating human physiological treatment technology beyond hearing devices" has been reported, and it has been well-received as an attempt to shift the paradigm in the audio equipment industry.

In terms of technical completeness, it received high scores not only as a simple concept but also as a Bluetooth earphone with complete functionality and added therapeutic effects. In fact, Mobifren's tuning technology, which has been consistently recognized for its sound quality by musicians and audio experts, is equipped with advanced functions such as ANC, realizing a product that is comparable to existing TWS, and adding TES therapy to this"Innovative product to follow AirPods"He even showed his confidence.

Market expectations are also quite high. With mental wellness emerging as a global trend, the concept of a device that automatically manages stress and sleep just by wearing it is enough to attract consumers' attention.

In Korea, it was selected for the 2024 Innovative Product Public Procurement Project, etc., and the possibility of government pilot introduction was mentioned, and it is also attracting attention as a digital health appliance overseas.

However, there are also cautious views on whether it will actually succeed in the market. We need to resolve how familiar consumers will feel with the unfamiliar technology of microcurrent stimulation, and whether there are any questions about wearing comfort or safety. In addition, since Mobifren's own global brand power is weaker than that of Samsung and Apple, the importance of marketing and partnerships is emphasized in the popularization stage.

Mobifren also stated that "We have experienced that it is difficult to succeed in the market with excellent technology alone, and we recognize the importance of marketing and sales," acknowledging the challenge of market development capabilities compared to technological capabilities.

Currently, the critics are HealingFit TWS"A product that has opened a new chapter in the evolution of the audio industry and wearable healthcare."While evaluating it as such, it is viewed that competition or cooperation with large companies and consumer acceptance are points to watch in the future.

Overall, it can be summarized that the completeness and innovation of technology implementation are high, and commercialization risks exist.