OpenFit Pro

- Noise Environment Issues with Open-Earphones: Existing OpenFit earbuds are comfortable because they leave the ears open, but music is often drowned out or call quality is degraded in noisy indoor environments (such as gyms). On the other hand, in quiet indoor environments such as cafes after exercise, the advantages of open-earphones are sometimes a hindrance because too much ambient sound is heard. In other words, there was a desire to filter out some ambient sound depending on the situation.

- Discomfort of Existing ANC Earphones: Conversely, closed-type ANC earphones are good in noisy places, but they are dangerous during outdoor exercise and cause a feeling of pressure in the ears. Users wanted an open-type product that reduces noise only when needed, but this was not possible due to technical limitations.

- Open-Ear First “Open-Ear Noise Reduction”: OpenFit Pro identifies ambient noise with 3 microphones and AI algorithms, and reproduces anti-phase sound waves through speakers to partially cancel indoor noise, implementing the world's first open-type noise reduction mode[101][102]. It is not as quiet as fully sealed ANC, but it greatly reduces air conditioning/people's murmuring in a cafe, increasing music immersion while allowing people's voices to be heard to some extent, maintaining situational awareness[103].

- Dolby Atmos Support with Dual Speakers: Equipped with a total of 4 speaker units, 2 per earbud, it plays Dolby Atmos 3D audio for the first time in open-type earphones[104]. Compared to the general OpenFit 2+, the speaker unit is larger and separated into 2-way, producing rich sound without distortion from low to high frequencies[105]. It is said that it overcomes the limitations of the open form factor because you can fully enjoy the immersive sound effects when watching movies or playing games.

- User Manual Adjustment Available: The noise reduction level can be manually set through the app, allowing the user to decide the degree of noise cancellation depending on the situation[102]. For example, set the level to maximum at home for quietness, or turn off the function and use full open mode when running outdoors. With this flexible control, a single pair of earphones can respond to various environments.

- Improved Battery and Water Resistance: Despite the noise reduction function, the battery has been increased by 1 hour to 11 hours (28 hours including the case) compared to OpenFit 2[101], and it is resistant to sweat and rain with IPX5 water resistance. This is made possible by high component integration and improved power efficiency, making it a perfect premium exercise earbud.

- Main Customers: Exercise enthusiasts and high-tech early adopters (B2C) are key. In particular, it is expected that the top 10-20% of existing product users such as OpenFit 2+ who want higher sound quality and partial noise cancellation will upgrade. It also includes general consumers who enjoy listening to music but dislike ear strain.

- B2B Use: It can be adopted in sports center experience corners, etc., but it is insignificant and is basically marketed as a premium personal device (B2C).

- Expansion of Premium Lineup: Starting with OpenFit Pro, Shokz will build a premium open-ear ecosystem through periodic upgrades such as Pro 2 and Pro X in the future. This may stimulate other companies such as Beats to introduce competing products, increasing the overall market size.

- Expansion of Consumer Base: Existing OpenFit had a workout-specific perception, but Pro has expanded its user base by covering movie watching and gaming purposes with Dolby Atmos, etc. Accordingly, it can attract new demand from gamers, home cinema users, etc.

- Technology Platformization: The Open-ear Noise Reduction algorithm will be protected by patents, but it is evaluated as a new technology platform that affects open audio devices in general. Shokz will apply this to its subsequent products (headsets, etc.) to innovate its entire lineup.

- Media/Reviewer Response: Major media outlets such as AndroidCentral were surprised that “open-type earbuds finally got noise canceling”[101], and also praised the greatly improved music quality. Some critics positively evaluated it as “limited compared to closed ANC, but an innovative attempt”[103].

- Initial Market Evaluation: “Very positive based on the CES showcase, and market verification is in progress.” The price is set high at $249 after launch, which is pointed out as a bit of a barrier for general consumers[106]. However, reviews from buyers who are satisfied with the excellent sound quality and convenience are being posted, and word-of-mouth is spreading that “it is now good enough to be used as the main earphone.”