AuthEnTHICator by Veintree

Two problems arise in drone photography: limited field of view and difficult controls. Existing drone cameras only capture one direction, requiring re-shooting missed scenes during flight. Operators must also focus intently to frame desired compositions in real-time. Additionally, the drone's reflection in the shot can cause propellers or landing gear to appear in the footage[39], and even with externally attached 360° cameras, the drone body remains visible in the video.

Against this backdrop, the Antigravity A1 addresses the "missing frames during flight" issue by simultaneously capturing all 360 degrees, allowing users to select desired compositions later[40][41]. Furthermore, it significantly lowers the difficulty of piloting by providing an FPV view through goggles and introducing a motion controller, enabling even beginners to fly the drone intuitively[42][43].

In short, the A1 is a drone that solves the photographer's concerns (what to shoot and how to control it) with technology.

The biggest differentiator of the Antigravity A1 is the “transparent drone” effect achieved through the complete integration of the drone and camera. By capturing spherical 360° video with dual lenses and using proprietary algorithms to make the drone body invisible in real-time and in the final footage[37], it provides a visual aesthetic as if only a camera is floating in the air. This is possible because the drone was designed from the ground up with 360 camera integration in mind, earning the assessment that “while it’s not the first case of attaching a 360 camera to a drone, it’s the first to design the drone itself around 360 shooting”[39].

Additionally, wearing dedicated FPV vision goggles allows users to control the drone from a real-time 360° VR perspective, providing an immersive experience where they can freely look around as if they were inside the drone, following their head movements[42][44]. The Grip motion controller supports a Point-to-Fly function, where the drone flies in the direction the hand is pointing, simplifying operation like a game. This significantly lowers the learning curve for drone piloting beginners[44][45].

In terms of technical specifications, it is equipped with a dual 1/1.28″ sensor camera that supports ultra-high-resolution 8K@30fps video and 4K@100fps slow motion, achieving professional-grade image quality[46][47]. The replaceable lens design also considers ease of maintenance and upgrades[48]. Despite this, the aircraft maintains a lightweight of 249g, enhancing portability with a foldable design. This maximizes user convenience while avoiding drone regulation standards in most countries worldwide[49][50].

The A1 is a drone that combines professional-grade shooting capabilities with consumer-friendly design, and its core differentiation lies in presenting a fundamentally different approach (“fly first, frame later”) from existing drones like DJI[51][41].

The target audience for the Antigravity A1 is primarily content creators, video professionals, and others in the high-end consumer drone market (B2C). It is a high-end device priced at $1,999 for the bundle[52][53], with YouTubers, 360° VR content creators, and film/advertising production teams being the main customers.

While it targets general drone enthusiasts or affluent hobbyists, as it advocates “cinematic flight for all”[38], it aims at both professional creators/photographers (B2C prosumers) and media/production companies (B2B) considering its price range and features. For example, tourism promotion video production companies or extreme sports filming teams can obtain unique perspective videos through the A1, making it a worthwhile investment.

Also, FPV drone beginners who have difficulty with existing control methods may be interested in it as an entry-level drone based on a motion controller. Although it is not a product directly used for B2G or special industrial purposes, secondary demand is expected, such as using it for VR training in police and fire departments or for drone piloting education in educational institutions. It is basically an innovative product focused on the consumer market.

Since the Antigravity A1 is already designed for the global consumer drone market, there are almost no regional restrictions in terms of scalability. Thanks to its ultra-light weight of 249g, it can be flown immediately in the United States, the EU, and other regions without registration burdens[54], and it can utilize the global distribution network through the ecosystem supported by Insta360.

Application expansion is also relatively easy. Although it is currently focused on video shooting, FPV 360 VR technology can be applied to various fields such as real estate virtual tours, education and training, and immersive entertainment. For example, you can imagine a business where a guide uses the A1 to broadcast live on a drone for a tourist destination VR live tour service.

In addition, as an aircraft platform, there is a possibility of developing specialized models that take advantage of the benefits of 360 shooting (surveillance without blind spots) for high-resolution mapping or security surveillance in the future. However, since the A1 itself has an integrated camera, it is difficult to modify it by adding sensors, so there is a limit to using it as a general-purpose industrial drone. Instead, a strategy of expanding it into a new concept content solution by combining it with Insta360's 360 editing technology on the software side seems promising.

In summary, although it is currently a drone for shooting, it has the potential to develop into a content platform such as 360-degree real-time broadcasting or VR experience, and its market scalability is evaluated as very high due to its global regulation-friendly design and low barriers to entry.

The Antigravity A1 won the Best of Innovation award in the drone category at CES 2026, receiving rave reviews as “the most innovative drone of the year”[55]. This drone has already swept TIME's Best Inventions of 2025, the Red Dot Design Award, and the Good Design Award before its release, receiving recognition in all directions[56], and received over 20 media awards at IFA 2025, attracting explosive attention even before its launch[57].

Experts praised the A1 for its conceptual pioneering, saying, “It’s not the first to put a 360 camera on a drone, but it’s the first to optimize a drone for 360 shooting”[39], and praised the “combination of 8K immersive experience and one-handed operation”[58]. In particular, several judging panels noted that the 249g compact design included professional-grade shooting functions, replaceable lenses, and a payload detection system for safety, and praised the balance of design and technology[48].

Reviewers such as Drone Girl gave initial evaluations after actual use, saying, “The unprecedented 360° field of view allows you to shoot and extract any angle, giving you great creative freedom,” and “A strong competitor to challenge the drone landscape dominated by DJI”[51][41]. In terms of the piloting experience, there is feedback that “flying feels like a VR game” and “point-to-fly control is surprisingly intuitive,” and the fact that even beginners can adapt quickly is mentioned positively.

Regarding the level of technical perfection, the video quality and software are excellent as they reflect Insta360's technology, but the hassle of 360 video editing and processing large files are pointed out as new challenges[41][59]. On the other hand, there are opinions that the price of $2000 is burdensome for the general hobbyist class, and there is also an analysis that “the marketability needs to be watched as 360 video consumption has not yet become popular.”

Overall, the evaluation of innovation and technology is at the highest level, and in the market, there is a realistic outlook that the success or failure will depend on the growth of the 360 content market, while expecting it to be a “next-generation drone to compete with DJI.”