비지오 MicMe

Enjoying karaoke at home requires separate accompaniment devices, amplifiers, and microphones, making installation cumbersome and costly. When using a general soundbar for YouTube accompaniment, microphone input is not possible, or even if it is, it is difficult to adjust the balance between voice and music, resulting in low satisfaction.

There are some dedicated home karaoke devices, but they are independent devices that are separate from the TV and audio, making connection complicated, and they only take up space when not in use.Interior difficulties (commonly neglected black boxes)existed. There was a need for a solution that satisfies both easy installation and everyday usability.

Karaoke Function Integrated into TV Soundbar: VIZIO's soundbar has a built-in dedicated karaoke module and wireless microphone function, so you can run karaoke immediately by simply connecting to the TV without a separate device. This enhances space efficiency by expanding the function of the existing soundbar.

QuickFit Integrated Design: The soundbar is designed to be physically combined with some VIZIO TVs, so it can be neatly mounted as one piece at the bottom of the TV. This eliminates wiring exposure and does not damage the aesthetics of the installation, giving a sense of unity between the soundbar and TV.

Dedicated Sound Optimization: Unlike general music listening soundbars, it applies a DSP optimized for vocal input, automatically balancing accompaniment and microphone sounds and providing karaoke effects such as echo (see product presentation materials). As a result, anyone can easily use it without having to set up the sound without the help of an expert.

Multi-Mode Use: When not in use, it contributes to improving TV sound as a general soundbar, and when necessary, it is linked with two wireless microphones to provide an interactive audio experience such as a duet. In other words, it can be used for both everyday TV viewing and home party karaoke.

General Home Consumers (B2C) – Users who want to enjoy home entertainment with family and friends

Karaoke-style Entertainment Providers (B2B) – e.g., installed in room cafes, party rooms, etc. for customers to use

Education/Hobby Facilities – Used as a simple system in singing classes, vocal training academies, etc.

(This product is mainly aimed at consumers, so the core customer is the general household.)

In the North American market, where the VIZIO brand is strong, it is expected to be sold with its linkage with its own TVs as a strength, and there is a possibility of entering the global market in the future as the karaoke culture spreads. However, in some Asian regions (Korea, Japan, etc.) where demand for home karaoke is high, VIZIO's TV market share is low, which may limit market entry.

The product itself is a speaker + microphone system, so it can be used compatibly with other TVs, but advantages such as QuickFit are limited to VIZIO TVs. For this reason, it is seen as part of VIZIO's product expansion strategy within the ecosystem, and it can be developed in the future by combining similar functions with smart TV software.

In terms of regulations, there are no special barriers as long as broadcasting and communication certifications such as wireless microphone frequencies are obtained, and in terms of content, it is expected to be designed to link with YouTube, etc. to avoid copyright issues.

At CES, it was introduced as a life-friendly innovation, and received positive responses as an idea to improve user convenience rather than a fancy technology. In particular,"Karaoke bar that sticks to the TV"It was noted that it was a good way to penetrate the niche of home entertainment.

The level of technical completeness is high because it is a combination of verified elements such as adding a karaoke function to the soundbar technology. VIZIO is said to have solid basics as an audio device, so the microphone reception quality and sound effects are also smooth (media reviews of the experience at the demonstration booth).

Market expectations are that there will be demand for similar products in areas where karaoke culture is established, but it is unclear how big the market will be in North America. There are conflicting reactions that it is "fun but niche," and that it may be a subtle hit due to the rise of home entertainment after the pandemic.