FeelInGlass® Reflective Blade for HUD

Existing vehicle HUDs project images onto the windshield, resulting in limited viewing angles and image distortion. In particular, HUDs must be designed to match the curvature of different vehicle windshields, which increases production costs and distracts drivers [1]. Conventional HUDs also limit the information display range due to projection location constraints.

FeelInGlass implements HUDs by freely placing an ultra-thin, independent reflection panel on the vehicle dashboard. By not projecting directly onto the windshield, it produces a clear HUD effect without custom manufacturing for each vehicle model. The reinforced glass panel, less than 1mm thick, maintains high rigidity while achieving design integration [2]. Eliminating the need for a custom windshield reduces costs, and the implementation of a panoramic HUD provides a new UX for both drivers and passengers [3].

Automobile manufacturers and vehicle display companies (B2B). There is a high probability that finished vehicle companies will adopt it as a replacement for instrument panels or as a premium option.

As a component solution targeting the global automotive market, it can be applied regardless of vehicle type, resulting in a large market size. However, procedures such as automotive component certification and durability verification are required, and it can also be extended and applied to AR-HUDs for autonomous vehicles.

Received positive reviews for its innovative HUD approach and high level of technical completeness. Consecutive awards at CES have proven its reliability [4], and interest from the automotive industry is also positive. However, market validation has not yet been achieved, as actual application to mass-produced vehicles requires a conservative verification process by automobile manufacturers.