by O Aura

Modern people are exposed to artificial lighting and blue light from screens late into the night, which disrupts their biological rhythms and degrades sleep quality.

Consequently, somehealth enthusiasts (biohackers)adjust their light exposure by wearing different colored glasses for different times of the day (e.g., yellow lenses with weak blue light blocking in the morning, strong red lenses at night), but they face inconveniences such as having to switch between multiple pairs of glasses and dealing with unwanted attention.

Existing blue light blocking glasses are only available in one color density, making it difficult to respond variably to different times of the day, and they cause visual distortion by making the surrounding environment appear monochromatic, limiting their use for extended periods.

In other words, there is a lack of convenient solutions that can flexibly manage light exposure according to the daily cycle.

The by O Aura lenses are innovative in that they use Chamelo's Prismatic™ liquid crystal technology to implement multiple color filter functions in a single pair of glasses.

The lens color automatically or with one-touch switches to yellow in the morning, orange during the day, and red in the evening, providing step-by-step effects ranging from improved concentration (partial transmission of blue light) to sleep induction (95% blocking of blue light).

These lenses can adjust the blue light blocking rate from 55% to 95% in four stages, allowing users to customize the response to their individual lifestyles, and the color changeover speed is instantaneous at around 0.1 seconds.

In addition, an AI algorithm will learn the user's brainwave/activity patterns to suggest an optimized color conversion schedule and analyze the user's biorhythm data to create a personalized color profile.

The slim and rimless minimalist design maintains a stylish appearance like regular sunglasses, reducing the impression of wearing a medical device and blending well with everyday fashion.

The built-in battery allows for 47 hours of continuous operation, making it easy to use all day long, and the Bluetooth-linked app supports manual color adjustment and mode settings.

In summary, by O Aura is a smart wearable light environment control device that integrates multiple blue light glasses into one while changing colors in real-time according to the user's state, making it easier and more stylish to achieve sleep and concentration enhancement effects, which is a notable differentiation.

The main target is individual consumers (B2C) who are highly interested in managing their health and condition, especially biohackers/wellness consumers interested in digital detox and sleep optimization.

For example, individuals who suffer from sleep problems due to frequent screen work late into the night, such as those in the IT industry or gamers, or those who need to adjust their lifestyle rhythms, such as shift workers, are likely to pay for the product.

In addition, the tech-savvy among the 2030 generation who invest in managing their stress and fatigue as a healthcare device are also potential customers.

Promoted in the US fitness/entertainment industry through a collaboration with actor Omari Hardwick, it may also be of interest to professional groups where sleep and condition management are important, such as athletes and entertainers.

Overall, direct B2C sales are the primary model as it is a personal wearable product, and it is being positioned as a wearable device that combines fashion and functionality in the premium eyewear market.

The blue light blocking glasses market is growing in line with the global wellness trend, and products like by O Aura, which enhance convenience and functionality, have opportunities in the international market.

In particular, as public interest in improving sleep disorders increases, it can be expanded to the medical device or sleep aid market if clinical effectiveness is proven.

However, the price range is expected to be higher than regular glasses, so sales may be focused on enthusiasts in the early stages.

In addition, users need to adapt their vision to changes in lens color, and the effect is maximized when glasses are worn all day, but resistance or discomfort to this is a variable.

From a regulatory perspective, there are no special restrictions unless classified as a medical device, but scientific verification of efficacy and long-term safety (impact on the eyes) are important for product credibility.

Chamelo is increasing technological reliability by partnering with MIT CSAIL, etc., and can be developed into new applications such as education (for learning concentration) and linkage with AR/VR devices in the future.

In summary, it is a product at the intersection of well-being and technology, and has a high potential to preempt the global niche market, but there is a hurdle of changing consumer habits before it can be expanded to the mainstream market.

Winning the CES 2026 Innovation Award (Digital Health category) has drawn attention to its unique approach to health management through the light environment.

Industry experts are positive about the concept of "smartly changing the glasses you wear every day to take care of your biorhythm" and evaluated it as a new use of AI and liquid crystal technology.

In particular, they praised the convenience of simplifying the biohacking practice of having to switch between multiple glasses into one, and automatically adjusting the life rhythm without real-time interactive coaching.

However, some are cautious about marketability.

In other words, blue light blocking glasses themselves are in the popularization stage, but it is uncertain how large the demand for higher functions beyond that will be, and some have raised realistic questions such as "Will ordinary consumers tolerate the hassle of having to charge their glasses every day?"

Currently, the reaction at the CES site is mainly that it is innovative, but"It is very original based on the CES showcase, but verification in the general consumer market has not yet been done."A cautious view is also emerging.

Overall, it is well-received in terms of technology and ideas, but the atmosphere is that it is necessary to observe the user experience and market feedback of actual commercial products.