Deepscent AI-Future of Digital Scent: Enter, Exhale, Experience

Smell is the most difficult of the human senses to digitize. Existing scent diffusers are limited to simple timer-based spraying, and VR/video content lacks scent elements. The inability to express smells appropriate to the situation in movies or games limits immersion, and personalized aromatherapy, such as changing the scent to match an individual's stress level, must be done manually.

In other words, the problem was the lack of personalization and real-time control of scents.

The DeepScent AI platform is the world's first intelligent scent system that automatically generates the optimal scent through real-time analysis of user emotions and content (e.g., VR video content, biosignals, etc. – multimodal input)[42][43]. An AI trained with deep learning interprets video/music/context within 3 seconds to select a matching scent profile, and mixes and sprays up to 5 of the 20 biodegradable capsules to create 390,000+ scent combinations[44].

For example, in a VR forest scene, it creates a refreshing grass + phytoncide scent, and when the user is stressed, it creates a calming lavender scent[42]. This diffuser also has features such as ultra-small, high-efficiency scent capsules, <30dB silent spraying, and 50㎡ coverage, making it suitable for use in homes and commercial spaces[45].

In addition, a major innovation is that IoT integration (MQTT/REST API support) allows it to connect to smart homes or game engines to achieve real-time synchronization of content and scent. In short, the differentiation from existing formalized diffusers is that it creates emotional experiences by datafying and programming scents.

Entertainment companies (B2B) – theme parks, movie theaters, VR arcades – can use it first to increase audience immersion. Healthcare centers or psychotherapy fields (B2B) can also purchase it for customized aromatherapy to relieve stress.

In the long term, there will also be demand from brand stores that want scent marketing (e.g., providing a brand signature scent in car showrooms). In the future, it is expected to enter the home consumer (B2C) market and be sold as a smart home scent diffuser.

Although scent preferences vary across cultures, it is a universal sense with great global market potential. Currently, it has been submitted to 4 categories at CES, showing its potential for use in various ways, including Food Tech and Smart Home[46], and has been recognized for its technological reliability with support from the Samsung C-Lab program.

However, the digital scent market is still in its early stages, so it is uncertain how much customers will pay for this value. It has a leading advantage as it has built barriers to entry with technology patents and numerous IPs (6 registered, 21 pending).

It received overheated attention as an unusual achievement of being an Innovation Awards Honoree in 4 categories simultaneously[49]. There was praise as a "olfactory revolution in the spatial computing era," and in particular, the scores from the home appliance and content field judges were high.

However, some are cynical, saying, "Scent technology comes out at CES every year, but mass adoption is questionable." The subjectivity of the scent experience and the cost of capsule consumables may be obstacles.

In summary, the technical implementation is highly evaluated, but the market verification is still in its early stages.