Base on Board 2.0

Baseball fans feel bored due to the lack of baseball content during the off-season, and even during the season, they have a thirst for opportunities to directly use strategies. Existing baseball board games were limited to simple games of chance because they were not linked to real-world data, making it difficult to implement the complex strategies of real baseball.

In addition, board games always have the same probabilities/developments, so there was a disadvantage of predicting patterns after playing a few times, and there was a lack of realism because fans could not play with actual team data. On the other hand, there was a thirst for participatory baseball play among fans because they could not compete with others remotely or share records like e-sports.

Base on Board 2.0 combines IoT and AI technology with traditional board games to create"a baseball game where the field meets data."The most innovative element is the E-ink smart dice, which redistributes the probability of the outcome on each face of the dice in real time, reflecting the current game situation and MLB actual player statistics.

For example, if a star pitcher appears, the strike face appears more often, resulting in a 50% chance of a strike, and if it is an average pitcher, the strike/ball ratio is balanced. This is a method in which dice linked via Wi-Fi/Bluetooth receive statistical data from the cloud and change their faces.

In addition, it is linked with mobile apps and smart TVs to provide AI commentary and visual effects according to the progress of the game, and the board game has been transformed into e-sports with cloud leaderboards, real-time broadcasting/streaming functions for players around the world. These dynamic probability mechanics and on/off combined platform are not found in existing analog board games, providing new scenarios and the fun of competition in every game.

In summary, the biggest differentiator of Base on Board 2.0 is that it fills baseball fans' off-season with data and provides an immersive experience as if they were a professional baseball manager at home.

This product is aconsumer game purchased directly by board game fans who like baseball (B2C).The main target is the home board game market in the United States, Japan, and Korea, where there are many baseball fans, including MLB, and can be used for family or friends gatherings.

Also,board game cafes or sports bars (B2B)can have it for events, andschools and youth training facilities (B2G)can introduce it as an educational/play tool. DK Lab is currently gathering global fans through Kickstarter crowdfunding, and in the future, it may partner with MLB or professional baseball teams to sell it as fan merchandise or establish itself as the league's official board game.

In the early stages, direct-to-consumer (B2C) sales such as Kickstarter will be the main focus, but in the long term,licensing with baseball-related organizations or companies (B2B2C)is also being considered.

The Base on Board platform pioneers a new genre of sports data board games and can be expanded to other sports. In fact, DK Lab is planning to turn board games such as golf and American football into e-sports in the future.

In addition, it is building a global community that connects players around the world through an online linked system, so the market size is not limited to the country but targets fans around the world. However, there are challenges in that the rules are complex for each sport, requiring development efforts, and league license issues such as MLB and NPB must be resolved.

In terms of regulations, there are no special restrictions as it is a board game, and only radio wave certification is required as an IoT electronic product. Since it has already gained word-of-mouth through Kickstarter success and CES awards, if the community is well maintained, series games and targeting global niche markets seem promising.

In the end, this product targets a specific niche of sports fans + gamers, but its expansion potential is high in that the scope is quite broad worldwide and is a highly loyal group.

Following the CES 2025 Innovation Award, it also won the award in 2026 and was praised as"excellent UX that combines traditional play with modern technology."In particular, E-ink dice technology was praised as "changing the concept of probability in board games," and judges reportedly gave high scores for interactive design and fan experience innovation.

Market experts say that it is perfect as content for baseball fans to enjoy in the off-season and that the community's response is also good. However, opinions are divided on commercial success, as the board game hobby population itself is limited and MLB and other license costs must be considered, so there is a prospect that it may remain a"niche product for hardcore fans."may remain.

On the other hand, there is a view that it"can develop into e-sports,"and an online tournament was held at a demonstration event in 2026, which was well received. Overall, the product's completeness and fun elements are mainly positively evaluated, but full-scale market verification is only just beginning.