Gardyn Studio 2

Modern urban dwellers desire fresh, healthy produce but struggle to grow their own due to lack of space, time, and knowledge. Meanwhile, commercially available vegetables suffer from high costs, nutrient loss due to long distribution distances, and issues with pesticides and plastic packaging. Traditional home gardening faces high barriers to entry due to the hassle of soil management, pests, and the difficulty of continuous maintenance. As a result, many consumers are highly dependent on fresh food but reluctant to grow it themselves.

The key feature of Gardyn Studio 2 is its full automation, enabling even inexperienced users to grow like professional gardeners. Kelby, an AI, monitors and controls water supply, light source, and growth status 24/7, allowing users to start growing with a single button. The introduction of sealed silicone growing columns eliminates the hassle of cleaning and managing existing hydroponic systems. The lighting mode, which mimics sunrise and sunset, recreates natural photoperiods to optimize plant growth. In addition, Hybriponics® technology combines the advantages of hydroponics and bonsai to increase nutrient supply efficiency, reduce water consumption by 95% compared to traditional agriculture, and achieve eco-friendly cultivation without pesticides, chemical fertilizers, or plastic containers.

General consumers (B2C)are the primary target. In particular, apartment residents, dual-income couples, and those seeking eco-friendly diets are key customer groups, and it is sold as a smart home gardening device. Also,Restaurants or cafes (B2B)can also adopt it for indoor decoration and ingredient cultivation. Studio 2, which is smaller and cheaper than existing large models such as Gardyn Home, is designed to be used in a wide range of spaces from private homes to small commercial spaces.

Environmental and regulatory constraints are relatively low. As an IoT device for plant cultivation, it does not require separate permits and can be used anywhere in the world. Its modular design facilitates future integration with larger models (e.g., Gardyn Home 4) or expansion of the seed pod supply chain to accommodate a wider variety of crops. However, indoor cultivation has issues with power consumption and consumable costs, and its high initial price may delay widespread adoption. In the future, increasing production scale and reducing costs will improve price accessibility,external platforms (AI speaker integration, etc.)and is expected to expand into the smart home ecosystem through integration with.

The CES judges praised Gardyn Studio 2 as a "sustainable food production solution suitable for urban living." The simplification of maintenance and improvement of automation compared to the previous generation were mentioned positively, and it was evaluated as showing the possibility of popularizing indoor agriculture through the integration of AI technology. In terms of completeness, market verification has already been achieved through previous works, and user reviews are also good. However, there is also a view that *"the home gardening market itself is still a niche,"* so there is an opinion that explosive growth in the short term is uncertain compared to innovation. Overall, the technology and product completeness are high, but it remains to be seen how much actual demand will expand.