Venu® 4

Background Problem: Although wearable devices have become common, users find it difficult to know whether their health data changes are within the normal range, and it has been difficult to understand the correlation between lifestyle habits such as sleep and stress, and health indicators. In addition, 24-hour monitoring was often interrupted due to the short battery life that required daily charging.

Limitations of Existing Methods: Existing smartwatches measure heart rate and sleep, but only provide daily figures, or require users to search through separate apps to understand trends, which delays the discovery of abnormalities. There was also a lack of functionality to directly link lifestyle habits (exercise, caffeine, etc.) with physical reactions. Some products had short battery lives, preventing overnight wear and causing sleep data shortages.

The Venu 4's Health Status feature makes it easy to understand changes in heart rate, heart rate variability (HRV), respiration rate, and other personal metrics compared to your usual range. For example, it displays rising/falling trends outside the user's normal range at a glance, allowing early detection of abnormal conditions.

In addition, with the Lifestyle Logging feature, users can record coffee, alcohol, exercise, and stress events as user input or presets, and visualize how these behaviors affect sleep, stress, and HRV. The new sleep alignment metric assesses how well the user's actual sleep pattern matches their biological rhythm (circadian rhythm) and provides personalized sleep improvement guidance.

In terms of exercise, the Garmin Fitness Coach suggests personalized exercise programs for over 25 types of exercise, taking into account the user's health, fitness, and recovery status. Supporting all of these features, the smartwatch achieves a battery life of up to 12 days in smartwatch mode, reducing the chance that users will miss data due to charging the watch every night.

General consumers with a high interest in health (B2C). In particular, fitness and wellness enthusiasts, and those in their 20s to 50s who are interested in sleep and stress management are the main targets. Corporate customers, such as companies/insurance companies for operating healthcare programs, may purchase in bulk, but it is basically a product for individual purchasers.

This product will be launched directly into the global smartwatch market and will be sold without regional restrictions. Garmin already has a global distribution network, so the Venu 4 will be launched simultaneously in North America, Europe, Asia, and other regions.

In addition, B2B service expansion is possible by linking with Garmin's Connect platform and using accumulated health data for medical research or insurance-linked programs. New features can also be added through software updates, increasing scalability as a platform.

News of winning 5 awards, including the CES Innovation Award, has been reported, and Garmin has been praised for "introducing in-depth health management functions that are differentiated from Apple, etc." The level of technical completeness is high based on Garmin's mature sensors and algorithms, and battery performance in particular is considered a strength compared to competing products.

In the market, there are expectations that health monitoring is becoming more sophisticated to the level of a clinic, but there is also a limited recognition that the accuracy is still not at the level of a medical device. However, overall, there are almost no over-evaluation factors, and the prevailing opinion is that it is a practical update that real users will find useful. With an already solid customer base, high sales are expected upon release.