JBL Tour One M3 Smart Tx (1)

Despite the fact that everyone has different hearing sensitivity, existing headphones produce sound with uniform tuning. Because of this, some ranges are not heard well or are heard excessively depending on the user, so there was a limitation that individual differences were not reflected.

In addition, in reality where ambient noise changes from moment to moment, there was a problem that it was cumbersome for users to change the NC mode one by one and it was difficult to find the optimal setting.

The Tour One M3 headphones undergo a personal hearing test to identify the user's hearing sensitivity for each frequency band and automatically apply a correction EQ. For example, for users with slightly impaired high-frequency hearing, the volume in that range is slightly increased.

This provides "perfect sound for me," reducing fatigue and not missing details even during long listening sessions. In addition, it is equipped with an Adaptive Noise Canceling (Adaptive ANC) function that analyzes the surrounding noise environment in real time with a microphone to increase the NC intensity as the noise increases, and automatically adjusts it weakly in quiet places.

Thanks to this, users can immerse themselves in music and calls in the most optimal soundproof state without having to worry about environmental changes. In addition, it has all the additional features of premium headphones, such as multi-point connection and high-quality codec support. In the end, user-customized sound quality + automatically adjusted NC is the key differentiation of this product.

The target is general consumers (B2C), and it is aimed at a wide range of users from music lovers to telecommuting call users. In particular, office workers who work or travel frequently in noisy environments and business users who make many calls benefit greatly.

It is for individual consumer sales rather than B2B.

It competes with Bose, Sony, etc. in the global headphone market and has the potential to lead the personalized sound trend. As a Samsung subsidiary, synergy is also expected in the future, such as deeper integration with Galaxy devices or bundled offerings.

However, competition in the headphone market is fierce, so differentiating factors can be quickly standardized, and ultimately, other models can be equipped with similar functions through software updates, so the duration of superiority is key.

It attracted attention at CES with the catchphrase "Headphones tune your ears automatically." It was recognized for its technical idea by winning the Innovation Award, and audio experts welcomed the hearing correction function, saying it was "especially useful for people with hearing loss."

However, overall evaluations suggest that it is not a dramatic innovation compared to existing headphones. Competitors have already started providing similar hearing test app functions, and although ANC performance is among the best in its class, opinions are that the difference is insignificant as the market standard is high. In other words, there are many views that see it as an improvement that meets expectations rather than an overestimation.