HP 디지털 패스포트

The paper manuals included with new laptops or PCs are required by local regulations but are mostly unread and discarded, contributing to environmental burden. Also, users find it difficult to know what new features their devices have, what recycled materials were used, and it is cumbersome to find necessary support information when needed. In other words, there was a lack of connection throughout the product lifecycle for customers to conveniently obtain information and interact.

Access a digital hub curated specifically for each device with a single scan of the QR code linked to the product's serial number. This provides accurate getting-started guides, dedicated feature highlights, and driver support tailored to each purchased SKU, rather than a generalized manual.

In addition, the content is updated over time, so users can continuously receive new tips, upgrade/repair methods, and even order parts throughout the product lifecycle. By transparently disclosing environmental information such as the amount of recycled materials used, users can see how eco-friendly their product is, and replacing paper manuals is expected to save more than 2,400 tons of paper per year. In short, it is innovative in that it creates a living, two-way window rather than a static manual.

This solution itself is not a product sold separately; all HP PC buyers naturally utilize it. Individual consumers (B2C) encounter it immediately when setting up a new laptop for the first time, while B2B customers, such as businesses/schools making bulk purchases, can easily manage assets through each device's passport, adding value. In summary, the target is the entire HP ecosystem user base.

It has been implemented globally since the end of 2025 on all HP personal PCs (laptops, desktops, monitors, etc.), regardless of region. There is potential for future expansion to other product lines such as printers, and it could set a precedent for the widespread adoption of digital manuals across the industry.

In terms of regulations, the rate of paper document replacement may vary depending on each country's allowance for electronic document use, but overall, it aligns with global sustainability trends, leaving significant room for expansion.

Awarded the CES 2026 Innovation Award, it was praised as *"an innovation that combines customer experience and sustainability."* Industry experts"Greatly simplifies the complex setup process and makes users aware of useful features that are easily missed,"and praised the improvement in user experience.

The eco-friendly efforts were also positively received as *"a smart approach that saves millions of sheets of paper,"* although some opinions suggest that it is necessary to observe how actively users will scan the QR code. Overall, it is evaluated as an idea with high effectiveness despite not requiring a high degree of technical implementation difficulty, and there is almost no criticism of overestimation.