레네르지 나노-리서페이서 | 400 부스터

Consumers use essences, creams, etc. for anti-aging, but their effectiveness is limited due to the limited skin penetration of active ingredients. Meanwhile,dermatological procedures (microneedling, laser)are highly effective, but they are painful, require downtime, and are expensive, making them difficult to receive frequently. In particular, needle products such as derma rollers used at home are painful and have not become popular due to safety concerns.

Therefore, there was a demand for a safe solution that could be used daily and had effects comparable to professional procedures. In addition, skincare and devices were previously separated, requiring consumers to go through complex routines, and there was a need to simplify this with a single device.

The Nano-Resurfacer 400 Booster has 484 nano-sized microneedles, each 1/4 the thickness of a hair, that create microscopic channels on the skin's surface that are barely visible. It delivers 5,000 vibrations per minute, creating millions of micro-holes, which greatly amplify the skin penetration of the applied serum. When used with Lancôme's high-performance serum (H.C.F. Triple Serum), the wrinkle reduction effect is more than doubled, with clinical confirmation of a 56% improvement in fine lines after 8 weeks of use.

Unlike traditional microneedling, the length is at the nanometer level, so it appropriately penetrates the skin barrier without causing pain or bleeding. There is no redness after use, so makeup can be applied immediately without disrupting daily life. In addition, the device automatically controls vibration and pressure to ensure uniform treatment regardless of the user's force adjustment.

In a word,"Topical cosmetics + physical penetration technology"The biggest differentiation is that it implements a sandwich treatment, safely achieving clinic-level skin regeneration at home.

The target is general consumers (B2C) who purchase premium skincare products.It is expected that middle-aged women or early adopters of beauty devices will purchase it initially, targeting customers who invest in beauty despite the high price. It will be sold through Lancôme brand distribution channels (department stores, duty-free shops, online malls), anddermatology clinics or aesthetic shops (B2B)can also partially adopt it as a customer management tool.

However, the main target is the home care market for general consumers, and it is a product that individuals pay for and use.

The product has already been launched in the UK and other countries at a price of around £250 and is in the commercialization stage. It is expected to establish itself in the global beauty device market, and it is possible to expand the portfolio with devices combined with other skincare lines in the future (e.g., devices for vitamin C ampoules, etc.).

In terms of technology, it is possible to consider entering other fields such as scalp care and scar treatment by applying the nano-needle module. Regulation is not a major barrier as it is classified as a beauty device, but caution is needed when marketing in some countries as it may be mistaken for a medical device. It is also possible to transfer the technology to other brands within the L'Oréal Group besides Lancôme to introduce popular models. However, since this product itself was planned as part of a high-end line, it is expected to focus on the luxury home beauty device market for the time being.

In the beauty industry, it has been praised as a "clinic treatment at home" and its technology has been recognized with the CES Innovation Award. Regarding the completeness of the technology, it is positively evaluated as a "successful example of the intersection of medicine and beauty" for its effectiveness without skin irritation.

Market expectations are also high, and it is already becoming a hot topic in the beauty community, with some products selling out immediately after launch. However, some view the regular refill product sales strategy (selling serum and device together) as a "consumables business."

Overall, there was a slightly undervalued aspect rather than an overvalued one, and it is building trust by presenting functions and data. Thanks to the CES award, it has also been covered by traditional IT media and is mentioned as an example of the rising status of beauty tech.