스킨부스터 Jet

Existing skin booster treatments (skin boosters) require injecting hyaluronic acid, etc., into the dermis with needles, leading to side effects such as pain and bruising. Topical cosmetics have limited penetration, resulting in minimal immediate effects.

It was difficult to receive professional skincare at home, and there were limitations in achieving medical-grade effects.

Skinbooster Jet penetrates active ingredients into the stratum corneum through powerful microparticle spraying without needles. L’Oréal’s patented piston-spring mechanism, designed with AI fluid dynamics simulation, generates pressure of over 4,500 Pa to create ultra-fine particles, delivering ingredients deeply without damaging the skin barrier.

Clinical trials have shown that radiance, transparency, and elasticity are improved by 30-100% compared to general application, and the effects last up to 8 hours. In addition, it is a major innovation that allows for professional-level skincare at home, as it provides immediate effects at the level of medical procedures without pain or downtime.

General consumers (B2C) with demand for high-end home beauty devices (20-40s who want to replace dermatological procedures) are the main customers. It can also be purchased and used by aesthetic salons or spas (B2B) for customers.

As L’Oréal is actively developing beauty tech, this product is likely to be launched worldwide. It can be applied with various active ingredients (vitamin C, retinol, etc.) to expand product lines for various skin concerns.

In terms of regulations, it is classified as a beauty device, making market entry relatively easy. Competitors may be able to pursue similar technologies, but L’Oréal’s patent provides a first-mover advantage.

Selected as a major innovation in the Beauty Tech category, the presentation of effects with clinical figures gained the trust of the judges. As expected as a “new standard for professional treatments,” the industry highly evaluates it as an innovation in self-care.

However, there is also a realistic outlook that market expansion may be limited if the consumer price is set high.