레노버 ThinkBook Plus Gen 6 Rollable

Laptop screen size is inversely proportional to portability, which limits work efficiency. In particular, 13-14 inch screens are inefficient for tasks that require viewing a lot of information vertically (document editing, coding, etc.) due to the high frequency of scrolling.

Adding a monitor reduces portability, limiting options in mobile work environments.

The ThinkBook Plus Gen 6 Rollable is normally the size of a 13-inch laptop, but with the touch of a button, the display rolls upwards to provide a 16-17 inch vertically elongated screen [53]. This rollable OLED screen technology allows users to display more of a document or web page on a single screen, increasing productivity.

When not needed, it can be rolled back up to a portable size. It also features software that automatically optimizes the UI as the aspect ratio is changed from 16:9 to 16:18, providing a smooth user experience.

The application of a physical screen expansion function to a laptop is a first, and it is innovative in that it satisfies both portability and workspace.

Individuals (B2C) such as mobile office workers, creators, and developers are the main customers. Early adopters who prefer new form factors and professional groups who invest in productivity tools (designers, consultants, etc.) are the target.

Enterprises (B2B) can also introduce it in small quantities for employees.

Lenovo unveiled it at the concept stage, and the timing of mass production is uncertain, but it could become a form factor innovation series in the PC market in the future. If successful, other manufacturers are likely to follow suit with rollable laptops.

Technically, it can also be applied to tablets and monitors. However, due to challenges such as durability and price, it may remain limited to premium demand in the short term.

It was one of the products that gave a "wow factor" at the CES demo. While the media and experts praised its technical implementation and creativity, they also raised questions about the timing and completeness of its actual commercialization.

Overall, it is considered a future-oriented product worthy of the Innovation Award, but its actual market impact is unknown.