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The skin around the eyes is thin and prone to aging, but at-home care has limitations. Regular eye creams or sheet masks only deliver uniform ingredients, making it difficult to provide customized care based on individual skin conditions.

Laser and LED treatments at professional clinics are expensive and require repeated visits. Furthermore, existing LED masks cover the entire face, making it difficult to focus on the eye area, and they also pose discomfort issues.

In short, there is a demand for a precise and effective solution that can easily improve wrinkles and elasticity around the eyes at home.

The Hyper Rejuvenating Eye Patch combines three innovative elements: ① AI skin diagnosis, ② biomimetic adhesion patch, and ③ ultra-thin LED patch.

The AI algorithm analyzes aging indicators such as wrinkles and pigmentation from facial images, dividing the eye area into several micro-zones for evaluation. Based on the results, a negative pressure (vacuum) patch impregnated with customized cosmetic ingredients is applied, finely adhering to the skin like an octopus sucker to maximize the penetration of active ingredients.

Simultaneously, a flexible LED film less than 1mm thick is attached to the patch, precisely irradiating light therapy with individually optimized wavelengths. This simultaneous light and drug synergy promotes collagen regeneration and enhances skin absorption, achieving eye elasticity improvement comparable to professional procedures at home.

In addition, the headband-type design allows for easy wearing and use during daily life.

Consumers aged 30 and over who are interested in skin aging (B2C)are the main target. Targeting the luxury beauty device market, it will be sold to individual consumers through department stores, duty-free shops, and online channels.

Also,Dermatology clinics and aesthetic shops (B2B)can also purchase it for customer management and utilize it for VIP care services.

In connection withcosmetic brands (e.g., The History of Whoo, etc.)owned by LG Household & Health Care, it can be sold as a set, orreleased as part of the home care device lineup (LG Pra.L)to appeal to consumers who prefer at-home beauty devices.

Fueled by the global K-beauty craze and personalized beauty trends, there is high market scalability, especially in North America and Asia. However, since it is a beauty device not subject to medical device regulations, the barrier to entry is relatively low, and LG has already completed patent and trademark applications to ensure technology protection.

In the future, accumulating AI diagnostic data may lead to product improvements and additional lineups based on skin conditions (e.g., patches for areas other than the eyes). Furthermore, it can evolve into a wearable skin management platform through open innovation with other companies, such as collaborations with biomimetic startups (e.g., Mimetics, etc.) acquired by LG Household & Health Care.

If the price range is set reasonably, it has the potential to be widely distributed from MZ generation preferring home care to the senior population.

Winning the Innovation Award in the CES 2026 Beauty Tech category marks LG Household & Health Care's first CES award. In the beauty industry, it is evaluated as "opening a new chapter in customized beauty devices with the combination of AI and skin patches," and is also praised for its technological completeness.

Media outlets such as Trend Hunter introduced this product as an AI-enhanced eye patch, reporting it as an innovation in the management of photoaging around the eyes. However, market validation is just beginning, and fierce competition is expected as competitors (e.g., L'Oréal, etc.) are also releasing similar personalized beauty devices.

Overall, it garnered high interest and positive responses at CES, and it is expected that LG H&H will accelerate its efforts in the wearable beauty field as a result.

Meanwhile, some say"Price and consistent use are key."There is also a realistic view that success will depend on how much convenience consumers feel and whether they continue to use it.