Birdfy Feeder Vista

Existing smart bird feeders (bird feeder cameras) only shoot from the front or one side, creating blind spots where birds are not visible on the screen if they are behind the feeder. Additionally, the structure of the feeder often obstructs the camera's view with the grain container, making a perfect view difficult.

In addition, wild bird feeders are frequently invaded by squirrels, raccoons, etc., who steal food or damage the devices, but there has been no effective solution to prevent this. Also, if the feeder is filled with too much food, the quality of the food deteriorates due to moisture or mold, and if it is not changed frequently, hygiene problems occur.

In other words, existing products have not solved the problems of limited shooting range, food waste and management inconvenience, and pest problems after installation, resulting in user dissatisfaction.

Birdfy Feeder Vista is the world's first 360° smart feeder that fundamentally solves these problems. By applying a dual camera system, one camera shoots the surroundings in all directions with a 14-megapixel panorama, and the other camera captures individual birds in detail with 6K ultra-high-definition zoom. As a result, it records bird activity in all directions around the feeder, and the camera has virtually no blind spots.

In addition, the feeding method has been innovated by adopting a lower sealed container + upper quantitative supply method instead of the traditional top-down dropping method. The built-in precision air pump pumps food from the lower sealed container to the upper tray, which allows 360-degree camera shooting without the grain container obstructing the view. In addition, this portion control feeding system provides only small amounts of fresh food, preventing food waste or spoilage and reducing the cleaning cycle. By remotely controlling the pump from the user app, the feeding frequency and amount can be adjusted, so automatic feeding is achieved without the need for frequent food replenishment or cleaning.

Finally, in terms of pest prevention, the feeding tray is equipped with a precision weight sensor that automatically stops food supply and closes the lid when it detects a weight exceeding the target weight (e.g., squirrel weight). This prevents squirrels from eating the food when they climb up, and reopens after a certain period of time when they retreat, permanently excluding clever nutrient robbers. This intelligent weight-based access control is the first in the industry and solves the "squirrel damage" problem, which was the biggest headache for users.

In short, Birdfy Feeder Vista is differentiated by providing a complete backyard birdwatching solution through all-round innovation including all-round view + AI highlight video + smart feeding + anti-squirrel.

Individual consumers who enjoy bird watching as a hobby (B2C)are the core customer base. Netvue, which has already secured 100,000 users with its previous Birdfy Feeder series, is selling Vista to power users who want a more upgraded experience.

As a premium product, it is expected that enthusiastic bird watchers, YouTubers, and bird photography enthusiasts will mainly purchase it,Professional ornithologists or nature parks (B2B)may also consider adopting it for scientific recording purposes. Due to the nature of the product, B2C online sales are the main focus, and it is receiving a great response in markets with backyard bird watching culture such as the United States and other Western countries, and Japan.

With the CES award, it is also attracting the attention of technology early adopters, and is even attracting consumers who like IT devices. In addition, since data is shared through the Birdfy OrniSense AI function, local bird conservation organizations may recommend it to their members or purchase it in groups (B2B2C).

Birdfy Feeder Vista is already serviced globally through Netvue's cloud ecosystem, so there are almost no regional expansion restrictions. If linked with the real-time live function that Birdfy is promoting in the future, Vista users can also create a platform business that shares birds with viewers around the world through 24/7 live broadcasts.

As a technical extension, a similar 360° dual camera + feeding system can be converted to other animal feeding fields (e.g., squirrel-only food, deer feeders, etc.). Currently, it is specialized for birds, but if Netvue's AI recognition model is expanded, it can be developed into a solution for identifying other wild animals and responding to pests.

There are no special regulatory issues, but SW settings can be localized in consideration of recommendations such as restrictions on feeding birds under the bird protection laws of some countries.

Overall, Birdfy Vista is a product that has pioneered the premium segment of hobby IoT, and although the sales volume may be limited compared to existing entry-level models, it has long-term value in terms of brand loyalty and additional service revenue (cloud storage, AI advanced feature subscriptions, etc.). Netvue is also benefiting from the increase in brand awareness due to this product award, which is helping to expand sales across its entire lineup in the future.

"The ultimate bird feeder"It was praised as such and won the CES 2026 Innovation Award (Pet Tech Honoree). Technology media outlets introduced Birdfy Vista with rave reviews under titles such as "Never miss a single bird with the 6K camera" and "A game changer for squirrels." IT specialized magazines such as MacRumors and The Verge also showed interest, and famous YouTubers such as iJustine also picked it as the best pet tech at CES and went viral.

Experts"accurately pointed out and improved feedback from existing bird feeder users"and highly praised the product planning ability,"a complete platform combining hardware + software + service"and are also favorable to Netvue's business model.

Consumer word-of-mouth is also positive, with enthusiastic reactions in pre-reviews such as "Expensive but worth it" and "I can make a bird documentary by collecting slow-motion videos I took." However, due to the high price and high-performance features, some initial bugs were discovered, and it was pointed out that firmware updates may be frequent in the early stages of release.

However, Netvue is actively responding, and community users"are willing to accept this level of innovation"so it doesn't seem to be a big problem.

Overall, Birdfy Feeder Vista is receiving good reviews for both technical innovation and consumer satisfaction, and is expected to become the ultimate solution for backyard bird watching.