Birdfy Bath Pro

Bird enthusiasts want to provide an environment where birds can play and bathe, as well as feed them in their backyard. However, existingbird bathsare simple water containers, making them prone to freezing or getting dirty, which increases the burden of maintenance. Also, birds couldn't use the water in winter.

In addition, bird baths do not have cameras, making it difficult to observe the birds even when they come, and it was difficult to check which species were visiting.

In summary,"I want to see and enjoy the backyard ecosystem up close."There was a desire to do so, but existing devices had problems with seasonal restrictions and difficulty in observation. In addition, stagnant water can cause pest breeding, requiring continuous cleaning, and it was difficult to control interference from other animals such as squirrels.

Birdfy Bath Pro is an all-in-one solution that incorporates all smart technologies into a traditional bird bath. Equipped with a solar-powered fountain to create movement in the water to attract birds, and in winter,automatic de-iceris activated to keep the water from freezing, allowing birds to use it all year round.

In terms of design, a shallow, multi-tiered support is applied so that small and large birds can safely access the water.

The most notable differentiator is the intelligent dual camera system, one with an ultra-wide 170° panoramic lens for shooting the entire bird's-eye view, and the other with a 2K telephoto portrait lens that automatically tracks/zooms in on individual birds to provide vivid close-up video. Thanks to the AI camera with PTZ (pan-tilt-zoom) function, users can observe the ecological behavior of birds, such as group dances and feather shaking, in detail without missing a thing.

In addition, the real-time AI species identification function of the Birdfy-only app instantly informs and records what kind of bird it is through the captured video. In addition, the main body is made of eco-friendly materials such as recycled plastic, considering sustainability.

In conclusion, Birdfy Bath Pro is the industry's first total solution that combines bird bath + camera + AI recognition + four-season maintenance into one, improving the quality of bird watching experience that is incomparable to competing products.

The purchasing customers aregeneral consumers (B2C) who observe birds as a hobbyIn particular, those who live in houses with gardens or yards and have a bird watching hobby are the main targets.

It is sold in markets with birdwatching culture such as the United States, Canada, Europe, and Korea, and customers who have already used Birdfy smart feeders are highly likely to purchase this product as an upselling form.

Alsobird protection organizations or park management offices (B2B)can install it for educational and research purposes, and media (e.g., YouTubers, nature documentary teams) that utilize camera video content can also purchase it. Basically, it is a global B2C product sold through Netvue's D2C online store and Amazon, and it is expanding its market by inducing gift demand with the Best of Innovation award.

Birdfy Bath Pro pioneers the field of smart bird ecology observation, and has a high potential for expanding related lineups and spreading to other regions. Birdfy already has a market with its feeder product line, so it is easily spreading to the global hobby ecology observer market based on the app user community.

It can be used anywhere without special regulations, and has high environmental adaptability with solar power and waterproof design (IP65 or higher).

In the future, dual camera technology can be applied tonesting boxes (birdhouses)or other wildlife watering devices, and AI ecosystem services (e.g., rare species visit notifications) can be added with accumulated bird data to expand into a service business.

In addition, public awareness is increasing due to mentions in TIME magazine's Best Innovations, which may attract new customer base who were not interested in bird watching. The Birdfy brand is already established in North America/Europe, so global scale-up is smooth, and it is expected to continue to lead the market with technological superiority in competition with competitors such as Bird Buddy.

Birdfy Bath Pro has been recognized for both technology and design by winning the Best of Innovation Award at CES 2026. The CES judges praised it as"the ultimate solution for connecting backyard nature,"and visitors continued to visit the exhibition site.

In particular, the dual camera and AI functions were praised as"showing each bird like a movie,"and the public media's interest is so high that it received a special award for TIME magazine's Best Inventions of the Year.

Early reviewers are generally satisfied with the ease of installation, video quality, and winter performance, and evaluate that"the joy of bird watching has doubled."However, the price is set somewhat high due to the rich camera functions, and the dominant response to this is that"it is worth it for die-hard fans."is the dominant response.

In terms of market verification, the demand base is already solid due to the success of the previous Birdfy Feeder series, and Bath Pro is also expected to sell out its initial quantity due to a surge in pre-orders.

In summary, it is positive in terms of technology, user experience, and market response, and the main praise is that"it deserves to win the Innovation Award"rather than being exaggerated.