OneIsAll Ease S1 오픈형 자동 고양이 화장실

• Background Problem: Automatic litter boxes are convenient, but if internal contamination accumulates, "cleaning the device itself" becomes a bigger task, leading to odor/hygiene problems. Safety (cat pinching/malfunction) and noise are also barriers.

• Limitations of existing methods: (1) Many gaps and difficult to disassemble, making cleaning difficult (2) Enclosed types may be rejected by cats (3) Sensor/motor reliability is important for long-term use.

• CES introduction criteria:Structure that claims "5-second cleaning, zero blind spot residue" (the key is a "design that can be managed by rinsing")• Product page/article criteria: Design focused on module disassembly and cleaning (cleaning convenience itself is a differentiator) • PR-based price offer: $229.99 (general) / $279.99 (Wi‑Fi version)

• Adopters: Multi-cat households, users sensitive to hygiene/odors, pet owners willing to pay for automation • B2C/B2B/B2G: B2C

• Environmental/regulatory constraints: Consumer product safety/electrical and electronic certification level (lower than medical/industrial) • Industry/market scalability: The pet care market is growing, so there are great opportunities, but competition within the automatic litter box category is fierce, so quality/AS/reviews are key.

• CES Award Context Evaluation: The point of targeting the "real inconvenience (cleaning)" of automatic litter boxes is a strength at the exhibition. • Technical completeness: Long-term reliability (failure rate) of motor, sensor, and separation structure is key. • Market expectations: Initial review/AS experience greatly affects sales. • Overestimated/underestimated factors: "5-second cleaning" has a large perceived difference depending on the conditions, so it is necessary to accumulate actual usage videos/reviews.