소닉 램 Gen 2

Conventional headphones have limitations in delivering the rich vibration of low frequencies because they transmit only auditory signals through a single driver. Users had to excessively increase the volume to feel the heart-pounding bass, risking hearing damage, or rely on separate subwoofer speakers. In particular, there was an inconvenience in that earphones/headphones could not reproduce the thrilling sensation of music felt by the body.

The key is that the patented Impulse Driver technology converts low-frequency sounds into vibrations, realizing a physical bass sensation even in headphones. While the general driver clearly outputs mid-high frequencies, the vibration unit delivers a subwoofer effect through the user's skin and bone conduction. Also,Physense™Adaptive tuning called automatically adjusts the bass vibration intensity according to user preference or music genre, and features a multi-functional all-in-one design including spatial audio, noise cancellation, replaceable ear pads, and a detachable microphone. As a result, it enables multi-sensory music appreciation encompassing hearing and touch compared to existing headphones, and provides both hearing protection and immersion by feeling rich bass even at low volumes.

Music enthusiasts, gamers, etc.Individual consumers (B2C)are the main demand base. It is especially attractive to audio enthusiasts who value bass and users who want a concert-like, immersive sound. It can also be used as an assistive device for music experience for the hearing impaired. Due to the nature of the product, it is a consumer electronic device purchased by individuals rather than companies or the public sector, and it has raised awareness among general consumers by appearing on Shark Tank in India and other countries.

It targets the global headphone market and has high global scalability. It is not tied to specific national regulations and targets universal demands such as music/games/entertainment. However, since it is an expensive high-end device, it is expected to initially focus on the audio enthusiast market in developed countries. In the future, there is potential to license or expand the technology to other audio areas such as car seat vibration speakers or VR haptic devices. Manufacturing is done in India, and tuning is done in international collaboration such as with Denmark, so the supply chain is also operated globally.

It was recognized as a next-generation audio device by winning the Innovation Award in the Headphones & Audio category at CES 2026. It received favorable reviews as an experience innovation for "making music heard by the ears also felt by the body" and attracted great interest from users obsessed with bass. However, the market also points out the uncertainty of the early stages of commercialization as it is a premium headphone from a new brand. Expectations are high for the harmony of sound quality and vibration technology, but it is uncertain whether the new auditory experience will be accepted as mainstream in the conservative audio enthusiast community.