삼성 140” Micro LED

Luxury consumers have expressed concerns that large TVs in the living room become large black screens when turned off, detracting from the interior design. While art mode TVs like Samsung's "The Frame" have emerged, the issues of black bezels and empty screen space become more prominent as screen sizes increase.

Additionally, the presence of a TV bezel acts as a screen boundary, reducing immersion. Especially in sizes of 100 inches or more, even thin bezels can interrupt the field of vision, necessitating a new display experience that eliminates the perception of boundaries.

The size and weight of ultra-large TVs also make transportation and installation difficult, creating spatial constraints. This has led to a demand for form factor innovations to address these issues.

Bezel = Display Technology: The bezel itself functions as a Micro LED display with a mirror surface, continuously displaying the surrounding video content when watching TV. This AI-based edge extension technology extends the video to the bezel, creating a more immersive 3D effect as if the screen is floating in the air (e.g., if it's a natural landscape, the background extending beyond the screen appears on the bezel).

Mirror Frame Transformation When Not in Use: When the TV is turned off, the bezel transforms into a high-end mirror finish that harmonizes with the surrounding interior, and the panel folds in the center to form a frame. The bezel display can operate independently, allowing it to display artistic patterns or decorative images on the bezel even when the TV is off. This solves the problem of the "black screen" by functioning as a mirror and artwork, enhancing the aesthetics of the space.

World's First 140-inch Foldable TV: A hidden hinge structure is placed in the center of the screen, allowing the TV to be folded symmetrically. This reduces the transport width by half during installation, making it easier to bring in large equipment, and also reduces the size to a manageable size when folded and used in frame mode. Dual-hinge precision control ensures that the seams are almost invisible when unfolded, which is an unprecedented engineering feat in ultra-large Micro LED TVs.

Ultra-High-Definition Micro LED Panel: Self-emissive Micro LED elements provide a contrast ratio of over 1,000,000:1 and the highest color reproduction available, with a long lifespan and no burn-in issues. Furthermore, the manufacturing technology itself is state-of-the-art, achieving modular tiling and thinness to the extent that the bezel is virtually non-existent and the screen can be folded even at a size of 140" (Samsung Display Press). This demonstrates a technological gap compared to competitors.

Luxury Homes (B2C) – Affluent individuals looking to create large home theaters, media room installers

Commercial Spaces for Art-like Utilization (B2B) – Installation as a digital art display in galleries, luxury hotel lobbies, etc.

Premium Interior Design Market – Interior designers, architects, etc. proposing to affluent clients for their living rooms/reception rooms

Corporate Showrooms – Exhibition spaces for companies seeking to enhance their cutting-edge image (art content during normal times, large screen during events)

As a product targeting the ultra-high-end limited edition market, it is difficult to popularize immediately, but it has a great effect on showcasing Samsung's display technology and enhancing brand image. If the technology becomes more common and the cost decreases in the future, the concept of such foldable large TVs may become the premium standard.

Micro LED technology has high size scalability, so custom sizes other than 140 inches are also possible, which can be expanded into a customized large-screen display solution for interior design in the future.

However, general demand for ultra-large TVs is limited, and this product is expected to be very expensive, especially due to its foldable structure. Therefore, it is expected to remain a symbolic flagship in the short term. Establishing an A/S network according to the installation environment in each country is also a challenge.

Regulations are not a particular problem, but software-side management may be necessary as the mirror function and digital frame content may be linked to user privacy or art copyright issues.

It was evaluated as one of the most eye-catching displays at CES. It was praised as "blurring the boundaries between TV and artwork," and the bezel extension screen technology in particular was praised as an "innovation that takes the immersion of large screens to the next level."

Regarding the completeness of the technology, the exhibited prototype proved the concept through actual operation, but doubts were also raised about mass production stability. Durability of the folding part and handling of seams between Micro LED panels are cited as elements to be overcome in productization. However, high scores were given to the Micro LED scaling technology and the implementation of the hinge mechanism itself.

In terms of market expectations, it is compared to a concept car, and the atmosphere emphasizes Samsung's technological leadership rather than immediate sales volume. From the consumer's point of view, there are many reactions that "those who can afford it will buy it, but most will be pie in the sky," and it is realistically recognized as a niche market product rather than an overestimation. There is an expectation that this technology will be accumulated and transferred to general models in the future.