Samsung Music Agent

Creating music or practicing singing required specialized knowledge and equipment for the average person. Composition had a high barrier to entry, demanding music theory and instrumental skills. Similarly, singing practice made it difficult to identify one's own shortcomings without repeated recording and re-listening or guidance from a vocal trainer.

While karaoke or singing along with apps existed, the experience of creating original songs or receiving immediate feedback on sung songs was nearly impossible for the average person. Furthermore, the experience of enjoying music was limited to listening, lacking interactive entertainment elements for families to create and participate together.

In simple terms,"Having my own music"was difficult for non-experts, and music play at home was a passive activity.

Samsung Music Agent (also referred to as Music Canvas) acts as an AI composer, AI vocal coach, and IoT-linked director all in one. When a user sits on the sofa and says"I feel happy today"or hums a simple melody into the TV remote or smartphone, the AI recognizes it and generates a complete song with chord progressions, melodies, and lyrics that match the sentiment within seconds.

The generated song is immediately played with AI vocals, and can be regenerated in a different style if desired. If the user wants to sing along, they can switch to an MR (music recorded) version with the vocal track removed. During this, the AI vocal coach listens to the user's voice in real-time and displays feedback on pitch, rhythm, pronunciation, etc. on the screen. For example, it provides tips such as "Your pitch is a bit low, try raising it a key" or "Try holding it longer with abdominal breathing."

Additionally, if there are smart lights (such as smart bulbs) in the house, they can be linked to the TV to automatically create a lighting show that changes the color and brightness of the lights to match the beat of the song. This combination of features is not available in competing services, allowing the whole family to enjoy creating songs instantly like in a karaoke room while also gaining a sense of creative satisfaction.

In particular, the "voiceprint" technology recognizes the user's voice and learns their preferred genres or skill level to provide customized song styles or coaching difficulty levels. For example, it creates songs in a children's song style for children and in a 7080 ballad style for parents.

In summary, Music Agent is an everyday entertainment that dramatically lowers the barriers to music creation and participation using AI.

Samsung Smart TV users are the primary target for this service. As a B2C service, it will be available to households using Samsung TVs or the SmartThings platform from 2026 onwards in the form of an app or firmware update.

Among these, families or individuals with a singing hobby are the main users. Examples include families who enjoy singing games at home with their children, or solo creators who enjoy home recording as a hobby.

Also, since this service is linked to the smart home, users who use Samsung's lighting/speakers together will have a richer experience, making smart home device owners a key target. Corporate or public adoption cases are not particularly expected, but it may be used in some experience zones (such as electronic product store demos) for B2B2C marketing.

Ultimately,individual consumers (B2C)are the direct adopters.

Since Music Agent is a software AI service, it can be expanded to other devices such as smartphones or tablets in the future. For example, it can be integrated into Samsung smartphones' Bixby or Music app to allow song creation and coaching anytime, anywhere.

Also, service expansion is easy worldwide through multilingual support (generating/displaying song lyrics and coaching language in each language). Currently, service preparation is underway in about 30 countries, and this number is expected to increase in the future.

In terms of content, it can be developed into a function that allows users to share songs they create on social media, or create a community among Samsung TV users to listen to and evaluate each other's original songs. In addition, by adding an educational mode and expanding it into courseware where beginners receive vocal training step by step, it is possible to enter the music education field.

However, legal issues such as copyright issues of songs created by music generation AI and quality deviations of generated music need continuous improvement. Nevertheless, as a home AI entertainment, it has opened a new category, so in the future, it can belinked to other industries such as the game field (e.g., song synthesis game)or metaverse performances.

Ultimately, Music Agent is expected to expand in various forms as part of the smart home AI service portfolio.

It won the Innovation Award in the Artificial Intelligence category at CES 2026 and was mentioned as a good example of creative entertainment through AI. The judges highly praised the concept that *"everyone in the family can become a creator and singer"*, praising not only the technical implementation but also the user experience innovation. It is said that applause and cheers erupted at the actual demonstration when a complete pop song was created in seconds from a melody hummed by a visitor and a lighting show was held.

Samsung-specialized media such as SamMobile cited this feature as a hit in the TV category, positively evaluating the *"injection of play elements"* into the relatively stagnant TV market."injection of play elements"Regarding technical completeness, the integration of voice recognition and music generation AI is seamless and there is little delay, so real-time interaction is well implemented.

However, there is also the criticism that the musical completeness is simpler than professional composition, but there are many opinions that this should be taken into account that it is *"for family play, not for professionals."*"for family play, not for professionals."Also, some music educators mentioned that AI coaching has limitations in covering the detailed parts of vocal techniques, but evaluated it as useful for beginner guidance.

Overall, the critics are praising that *"Samsung has further enhanced the use of AI in everyday life,"* and on the other hand, there are also realistic comments that the actual user retention rate is key."Samsung has further enhanced the use of AI in everyday life,"The point is that *"content updates are important so that users do not forget the function after using it out of curiosity at first."*