삼성 OLED S95H 48인치

Gamers want a large screen with clear picture quality, but also demand fast response times and high refresh rates. However, existing OLED TVs are large but limited to a 120Hz refresh rate, or have severe screen reflections making them unsuitable for use as monitors. Also, there was demand for QD-OLED panels around 48 inches in size, but there were not many options.

In short, the problem was the lack of a display that provides the best picture quality and gaming performance in a size that blurs the lines between TV and monitor. 24-32 inch PC monitors are too small, and 55 inch TVs are too large, leaving a gap in the market for large desktop displays.

The Samsung OLED S95H 48″ boasts the highest brightness and gaming-optimized performance among existing 48-inch OLEDs. The QD-OLED panel delivers the highest HDR brightness in its class, providing superior contrast and color reproduction compared to regular OLEDs. Also,Industry's first 48-inch OLED with 165Hz variable refresh rate (VRR)support, responding to fast FPS games with a smoother screen than regular TVs (120Hz).

Glare Free coating minimizes ambient light reflection like a monitor, making the screen visible even in bright rooms and maintaining deep blacks. In terms of design, its thin laser slim design allows it to be placed on a table, making it easy to place on a desk, and it is the first 48-inch model with two built-in top speakers, allowing you to enjoy Dolby Atmos and OTS (Pro) surround sound without separate speakers.

In other words, it combines the form factor of a gaming monitor with the picture quality and sound of a TV. As a result, this product is"the brightest, fastest, and most immersive 48-inch OLED"and its differentiation point is that it targets the high-end screen market for desktops.

Hardcore gamers and graphics enthusiasts (B2C)are the core buyers. For example, gamers with the latest high-performance PCs (RTX 4080/4090 level) or users who want to connect consoles (PS5/XSX) to high-end screens. Content creators (video/photo editors) who are sensitive to image quality can also choose it for precise color expression on a large screen.

It is more of a monitor replacement than a regular TV, so individual consumers will purchase it directly. It is expected to be expensive, so it will compete in the premium market. It is mainly aimed at individual gamers (B2C) rather than companies or public institutions, and somesmall e-sports spaces (B2B)may also consider it.

It is a model that will be sold in the global gaming display market, and there are no regional restrictions. The supply of QD-OLED panels may be limited, so the quantity may be limited initially, but size diversification (e.g. 42", 55") is also possible in the future.

This technology is expected to expand to the entire high refresh rate OLED TV/monitor lineup, and has the potential to impact the entire industry through panel supply not only to Samsung but also to other manufacturers. In terms of regulation,Gaming monitor certification (G-Sync Compatible, etc.)has already been secured, so there are no problems. However, there are technical challenges such as implementing 1000nit brightness and improving burn-in, but it is evaluated that this product has improved significantly.

In terms of content, PCs and consoles have already started supporting 4K 120Hz or higher, so it is likely to become a high-end standard in conjunction with this.

It is highly anticipated by experts, as it received the Innovation Award in the Gaming & eSports category at CES.The reaction is that it is amazing that "48-inch OLED has been raised to 165Hz for desktop use,"and it is praised for carefully considering the specifications for use as a monitor. In particular, anti-glare and brightness improvement are positively evaluated because they directly address the complaints raised by existing OLED TV users.

Market expectations are also high in the premium gamer segment. However, some raise realistic arguments such as "48 inches is still too big to put on a desk, so it's a niche market," and"the price will be considerable."There are also opinions to cautiously monitor the burn-in problem of QD-OLED or the issue of fixed display of UI elements when using a PC.

But overall,it is one of the most notable displays as a "new product that combines monitors and TVs,"and the reaction at CES was very enthusiastic. Rather than overestimation factors, the specifications are actually innovative, so it is worthy of the award.