MOVA MOBIUS 60

Conventional robot vacuum cleaners either separate vacuuming and mopping functions or use a single mop pad for all floor types. This makes it difficult to optimize cleaning for different environments such as greasy kitchens and wooden floors.

Additionally, users had to manually wash or dry the mop pads after cleaning, which was inconvenient for maintenance. It was also difficult to perfectly handle homes with mixed flooring (carpet + wood, etc.).

MOBIUS 60 has three types of mop pads in its MopSwap™ hub, and AI recognizes the environment of each room (kitchen, bathroom, floor, etc.) and automatically replaces the pads. For example, a heat-based cleaning pad is used in the kitchen where it is easy to get greasy, and a delicate cleaning pad is used for sensitive wooden floors.

It also provides 30,000Pa suction power with dual-fan vacuuming and can overcome obstacles up to 8cm high. After cleaning, the mop is washed and dried with hot water in the docking station to prevent mold and odors.

This 'automatic mop replacement and self-cleaning' system, which combines all these functions, is an innovation that is being introduced for the first time among existing robot vacuum cleaners.

The primary target is home consumers (B2C), and the high-end residential market (very wealthy homes) or cleaning agencies (B2B) may also be potential customers. It is a product that will be mainly distributed to general households and apartments.

The robot vacuum cleaner market is global, but competition is fierce. MOVA is a Chinese brand with strong distribution expansion capabilities.

It is not restricted by specific regions or regulations, and can be launched as long as it meets the safety standards for electrical appliances in each country (FCC, CE, etc.). The technology itself can handle various environments such as floors, tiles, and carpets, so it can be expanded to commercial cleaning robots or models for commercial facilities.

The technology has been recognized by being selected as a CES Smart Home Honoree. VacuumWars review commented that "The customized mop system and automatic maintenance function for each zone are outstanding," and it also ranked high in global sales.

However, brand awareness is weak in the highly competitive robot vacuum cleaner market, so securing consumer trust is a challenge. Although technically innovative, it is expensive (approximately $1169, based on the lowest price), so it will take time to expand the market. Currently, it is in the function demonstration stage, and there are insufficient real-world usage reviews or long-term quality evaluations.