Gency Studio

Traditional offline stores mainly display static products, which is insufficient to provide experiences compared to online shopping, and there are limitations in increasing customer traffic and dwell time. Although 71% of consumers want personalized experiences, it is difficult for small brands to attempt to realize this in stores due to the burden of manpower and cost.

On the other hand, even if content is created through store events or displays, additional work is required to separately film and edit it for marketing purposes. As a result, offline and online marketing activities are disconnected, and there is a problem that customer experience data or content from the store cannot be used immediately.

Gency Studio isRobot shooting equipment (Gency PB)It is unique in that content production occurs simultaneously with store visits by combining XR projection technology and AI direction. For example, when a customer looks around the store's products, the AI robot automatically shoots the scene and generates brand video content in real time combined with the XR background. This has been shown to increase dwell time by 40% and increase brand awareness by up to 60% by providing entertainment to visitors.

In addition, AI models the store ecosystem in real time as a digital twin, precisely optimizing when and where to project which effects. As a result, a performance-driven showroom that operates at all times without separate human intervention has become possible, realizing a new concept of a performance-driven store.

Brands with offline stores (B2B)are the main customers. If Gency Studio is introduced in fashion brand flagship stores or car showrooms, it can provide immersive experiences to visiting customers and automatically generate videos and images for social media. This is also useful for small and medium-sized brands with limited marketing budgets, allowing them to continuously produce high-quality content with a small workforce.

Currently, STUDIO LAB operates its own Gency Studio showroom in Gangnam, Seoul, and is conducting PoCs with global luxury brands. In the future, it plans to expand its customer base to fields that value spatial experiences, such as theme parks and museums.

This solution can be expanded to various industries in line with the huge trend of digitizing offline spaces. Technically, modules such as AI robot photography and XR production can be used individually, so partial introduction is possible in event promotions, exhibition halls, etc.

However, due to the high initial construction cost and the need to change the store structure, it is expected that large corporations or flagships will adopt it first. There are no special regulatory restrictions, but customer privacy must be considered when shooting and using data in the store. STUDIO LAB is promoting system miniaturization and cost reduction through continuous R&D, and is expected to accelerate investment attraction and overseas expansion with its second CES Innovation Award.

It was praised as a "unique solution that blurs the boundaries between retail and media." Regarding being selected as CES Best of Innovation and receiving the highest award for the second consecutive time as a startup, local media reported that "the technology of a Seoul startup has surpassed global companies." The judges evaluated that Gency Studio presented the future of offline stores, and cited the actual Gangnam showroom case to prove the effectiveness of visitor participation-type marketing.

There is no disagreement on the level of technical completeness and innovation, but there is also a realistic criticism that "how many brands will actually adopt this system?" In other words, while the need for store innovation is recognized, many companies must be convinced of the ROI compared to the investment for it to become popular, and it is still in the pilot stage.