스트럿 ev¹

Traditional electric wheelchairs have limitations such as the risk of collisions in tight spaces due to the lack of sensors or AI, discomfort on bumpy roads, and user fatigue.

In particular, the elderly feel anxious about safety when transitioning from bicycles to tricycles, but existing electric scooters/wheelchairs lack intuitive controls and sophisticated design, leading to psychological resistance (stigma).

Also, even when trying to move freely indoors and outdoors, there are limitations on thresholds and ramps, difficulties in turning around in narrow indoor spaces, and families are always worried about safety accidents.

Against this backdrop, the need for a sophisticated smart mobility solution that predicts user intentions, moves smoothly, prevents collisions, and is desirable for everyone to ride has emerged.

Strutt ev¹ features "autonomous vehicle technology"applied to a personal electric chair for the first time. With a full sensor package including LiDAR + camera + ultrasound, it perceives the surroundings in 360°, and the Co-Pilot AI corrects the user's operation in real time and prevents collisions with walls and people.

It is equipped with a powerful four-wheel independent drive system and suspension for stable driving even on sloping lawns or gravel roads, and also implements Pathfinder/Waypoints autonomous driving mode that automatically drives to a destination on the map when commanded by voice, such as "Take me to the living room." It can also follow the user in Follow Mode.

These intelligent features beyond a mere "vehicle" are non-existent in similar competing products. Also, in terms of design, the modular design allows it to be disassembled and loaded into a car, and user convenience is carefully considered with features such as foldable armrests and cargo boxes.

In summary, automotive-level intelligence and performance + sophisticated design like home furniture are the unique differentiators of this product.

Active elderly people and those with spinal cord injuries, etc.Individual customers (B2C) who need mobilityare the primary target. For example, the silver generation may purchase it directly for their freedom of movement, or children may gift it to their parents.

It is expected to be expensive, so it can also be positioned in the premium medical device market,Rehabilitation hospitals or nursing facilities (B2B)can purchase it for the convenience of residents.

Also,Local governments or welfare organizations (B2G)may introduce it for supporting people with special mobility needs and provide rental services. Currently, Strutt is entering the market through direct consumer sales (online pre-order), and the barrier to individual purchase is expected to decrease if medical insurance and government subsidies are applied in the future.

By pioneering a new category in the field of electric micromobility, there is great potential for expansion, especially in the aging markets of developed countries.

In terms of regulations, it is classified as a walking aid rather than a vehicle, so regulations are relatively low, and it is considered an electric wheelchair when driving outdoors, so there is already a road driving permission system in place.

There are plans to enter regions with high concentrations of elderly populations, such as Singapore, Japan, Europe, and North America, and the autonomous driving software can be continuously improved with accumulated data and technology can be transferred to other mobility platforms (e.g., electric scooters, strollers, etc.).

However, since it is expensive hardware, demand may be limited to the wealthy or institutions until a low- to mid-priced model is released, and it may be difficult to use in narrow old buildings or developing countries with poor road infrastructure.

Overall, there is potential to expand into a larger market of smart mobility (electric personal vehicles that anyone wants to ride, not just people with disabilities).

It has been recognized for both design and technological innovation by winning the CES 2026 Innovation Award Best of Innovation and the Red Dot Luminary Award.

The CES judging panel said,"It is a smart vehicle that breaks the limitations of traditional mobility aids and expands people's daily lives."The judges' praise was (in summary): "It is not a wheelchair, but a completely new 'smart daily vehicle' that gives users dignity and independence."

Market experts say that it is an innovation that is essential for an aging society,"The stigma associated with wheelchairs in the past has been resolved with design and AI."is highly evaluated.

However,There are also realistic criticisms that the initial market may be niche due to product price (expected to be in the tens of thousands of dollars) and space constraints.There are also realistic criticisms that the initial market may be niche due to product price (expected to be in the tens of thousands of dollars) and space constraints.

Nevertheless, expectations from investors and the industry are considerable,It is attracting attention with the nickname "Tesla of Personal Mobility"in some overseas media reviews.