Swippitt

Smartphone users have had the inconvenience of being tethered to a charging cable when the battery runs out. Fast chargers have emerged, but they still take tens of minutes, and carrying a power bank requires carrying it with a cable. For families, the battle for charging ports, with questions like "Who's turn is it to use the charger?", is a daily occurrence.

In short, *"Can't we use the battery immediately without waiting for it to charge?"* has been a long-standing challenge. In the past, there was a method of directly replacing spare batteries, but this is not possible with recent unibody battery phones. In addition, there was a problem that the device would turn off when the empty battery was removed, making it difficult to replace the battery during actual use.

To solve these problems, Swippitt is a system that instantly inserts a fully charged battery and continuously supplies power even during replacement by being mounted in the form of a case, so that the device does not turn off.

Swippitt's innovation is the idea of eliminating "charging" altogether and replacing it with "replacement." A toaster-sized charging dock called Smart Hub manages and charges five battery packs at a time, and users can simply plug the Link case attached to their phone into the hub and remove it to replace it with a fully charged battery in 2 seconds. In other words, there is no plug connection or waiting time, and power is supplied by grab-and-go without a cable.

The Swippitt Link case performs power transfer and real-time usage monitoring between the phone and the battery pack, and also has a smart management function that tells you when is the best time to replace it. Unlike conventional power banks, the case is integrated with the phone, so there are no cumbersome cables during use, and even when replacing the battery, the auxiliary battery inside the case maintains power for a while so that the phone does not turn off.

This system iswas selected as "Best New Charger" by Men's Healthand is actually being praised for *"eliminating the hassle of charging batteries."* In a word, Swippitt is a category-defining innovation that changes the charging paradigm itself to a swap method.

Primarily, individual smartphone heavy users are the main customers (B2C). Consumers who travel frequently, use their phones all day, or are gamers and have "battery anxiety" are the target audience, and one hub can be shared by a family or team.

A B2B model is also possible, in which hubs are placed in offices or cafes to provide shared battery services. For example, a paid service where customers use Swippitt to charge (replace) for a short time at a cafe, or a method in which companies introduce it for employee business phones.

Swippitt is preparing for its own D2C sales, and in the future, partnerships through telecommunications companies or mobile phone distribution networkspartnerships (B2B2C)are also expected. In the end, individual consumers are the largest payers, but corporate convenience providers and service providers can also be important customer groups.

Swippitt's concept can be extended to tablets, laptops, and more in addition to smartphones. By applying the same "hub + replacement pack" concept to laptop battery pack replacement by simply increasing the scale, it can change the power management paradigm of IT devices as a whole, just like battery swapping for electric vehicles.

Currently, it is said to support iPhone 15-17 series first, but plans are to increase compatibility cases for various models such as Android phones. Regionally, it is also useful in emerging countries with charging infrastructure limitations or regions with unstable power grids, so there is room for global expansion.

However, there may be regulations on additional battery pack transportation on airplanes, so it is necessary to respond to transportation and safety regulations. In terms of production, the hub and pack manufacturing must be scaled up, and demand is currently being managed by adjusting the initial quantity by receiving a waiting list.

Overall, the smartphone accessory market itself is large, and Swippitt's idea solves a universal problem (charging inconvenience), so if adoption spreads, there is great potential for growth.

It was cited as a hot topic in the mobile accessories category at CES 2026, and is evaluated as *"providing a solution that everyone wanted but was difficult to implement."* In particular, Men's Health, a men's lifestyle magazine, selected it as the best innovative charger of 2026, proving its popularity. In terms of completeness, experts were impressed by the attention to detail in the actual demo, such as 2-second replacement and phone slip prevention.

Tech media such as CreativeBloq said, "Everyone was talking about Swippitt at CES," and cited it as one of the most memorable gadgets of the year, while Forbes and others introduced it as a solution to the charger battle in the home (multiple family members can use one hub to reduce conflict). Market expectations are quite high,"Smartphone charging patterns will change."Along with this outlook, it also attracted interest from the investment industry.

However, concerns include "the hassle of users having to wear a separate case" and "the cost of purchasing the hub and pack," but the prevailing opinion is that there are enough consumers who value convenience to create a market that goes beyond a niche. Overall, it is praised for having both innovation and practicality, with little room for overestimation.